# Cheesy Plant-Based Crackers The Mary’s Gone Cheezee Plant-Based Crackers Come in Two Flavors By Michael Hemsworth | Published 2022-08-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-crackers References: [snackandbakery](https://www.snackandbakery.com/articles/99300-marys-gone-crackers-debuts-plant-based-cheese-flavored-crackers) & [marysgonecrackers](http://www.marysgonecrackers.com/)  The [Mary’s](https://www.trendhunter.com/trends/marys-gone-cracker) Gone Cheezee Plant-Based Crackers are a new series of snacks for consumers to choose when looking for a [crunchy indulgence that's free from dairy](https://www.trendhunter.com/trends/dairy-free-white-cheddar-popcorn) and more. The crackers are reported to offer a mild, creamy profile that's dairy-free yet decidedly satisfying, and come in two flavors including Cheddar and Cheddar & Herb. The crackers are 100% vegan-friendly and feature pal oil sourced from sustainable, fair-trade and organic famers. The crackers are arriving at retailers now with full distribution set for September 2022. VP of Sales Jason Galante commented on the Mary’s Gone Cheezee Plant-Based Crackers saying, "Our newest offering is a delightful testament to the future of [vegan and gluten-free alternatives](https://www.trendhunter.com/trends/once-again-graham-crackers). The crackers taste of tangy cheddarosity that you would never be able to tell is 100% vegan.” ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 6% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Snacks:** The rise of plant-based and vegan snacks presents opportunities for businesses to create innovative snacks that cater to the growing demand for healthier and more sustainable snack options. - **Sustainable Sourcing:** As consumers become increasingly concerned with sustainability and environmental impact, businesses can capitalize on this trend by finding and utilizing sustainable, fair-trade, and organic ingredients in their products. - **Alternative Ingredients:** The use of alternative ingredients such as palm oil and non-dairy cheese in snacks can offer consumers a healthier and more sustainable choice while also creating opportunities for innovative and unique flavor profiles. ### Where This Applies - **Snack Food:** The snack food industry can tap into the plant-based and sustainable trend by developing new products that cater to health-conscious and environmentally-aware consumers. - **Vegan Food:** The growth of the vegan food industry presents disruptive innovation opportunities for businesses to create new and innovative plant-based snack options. - **Sustainable Agriculture:** The use of sustainably sourced ingredients in snack production requires businesses to work more closely with farmers and can lead to partnerships and innovation in sustainable agriculture practices. ## Related on Trend Hunter - [Smoked Gouda-Inspired Crackers](https://www.trendhunter.com/trends/smoked-gouda.md) - [Plant-Based Cookie-Crackers](https://www.trendhunter.com/trends/cheddar-krisps.md) - [Refreshed Snack Packaging](https://www.trendhunter.com/trends/marys-gone-cracker.md) - [Family-Friendly Organic Cracker Packs](https://www.trendhunter.com/trends/marys-gone-crackers-familysized-packs.md) - [Cheesy Veggie-Made Crackers](https://www.trendhunter.com/trends/cheddar-pop-mmms.md) - [Gluten-Free Snack Crackers](https://www.trendhunter.com/trends/cheezit-gluten-free.md) - [Herbaceous Buckwheat Crackers](https://www.trendhunter.com/trends/buckwheat-crackers.md) - [Free-From Snacking Crackers](https://www.trendhunter.com/trends/grain-free-cracker.md) - [Vegan Cheese-Less Snacks](https://www.trendhunter.com/trends/every-body-eat.md)