# Plant-Based Coupon Books Plant Curious is Launching a Book of Plant-Based Deals in Toronto By Laura McQuarrie | Published 2022-08-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-coupon References: [thisisplantcurious](https://thisisplantcurious.com/products/plant-curious-toronto-deals-book)  [Plant Curious](https://www.trendhunter.com/trends/plantbased-frozen-appetizers) is introducing Toronto's first-ever plant-based coupon book featuring over 30 restaurants, more than 50 deals and $700 in savings. The book highlights favorite local restaurants like [Fresh](https://www.trendhunter.com/trends/fresh-plant-based), [Hello 123](https://www.trendhunter.com/trends/yashica-funtastic-keychain-camera) and Kupfert & Kim, and the book is full of exclusive deals to satisfy vegans, vegetarians and flexitarians alike. This refreshed coupon book concept shines a spotlight on some of the best plant-based spots in the city and the average deal savings are just over $10, although deals can range from $5 to $40. The plant-based coupon book is currently available for pre-order (for $29) and according to Plant Curious, just by eating out twice, the book can pay for itself. With deals on gourmet vegan tacos, buy-one-get-one cinnamon rolls and much more, this book promises to speak to the hearts of foodies across the city. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 4% | Activity: 15% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Dining:** The rise of plant-based diets is creating new opportunities for restaurants to cater to vegans, vegetarians, and flexitarians with innovative menu offerings. - **Eco-friendly Coupon Books:** The growth of eco-conscious consumers drives the need for specialized coupon books promoting sustainable and environmentally friendly businesses. - **Localized Food Deals:** Customized coupon books focused on local businesses can foster community support and create incentives for consumers to explore nearby establishments. ### Where This Applies - **Restaurant Industry:** Expanding plant-based options or specializing in plant-based cuisine can attract new customers and cater to growing dietary preferences. - **Marketing and Advertising:** The adoption of eco-friendly and health-conscious coupon books as a marketing strategy can engage a wider audience and bolster brand values. - **Sustainable Printing:** The demand for plant-based coupon books highlights opportunities for printers to innovate materials and methods to meet ecological standards. ## Related on Trend Hunter - [Free Plant-Based Burgers](https://www.trendhunter.com/trends/beyond-burgers.md) - [Elevated Vegan Restaurants](https://www.trendhunter.com/trends/community-resto.md) - [Curated Vegan Subscription Boxes](https://www.trendhunter.com/trends/vegan-subscription-box.md) - [Plant-Based Meal Deals](https://www.trendhunter.com/trends/egg-breakfast-sandwich.md) - [Value-Driven Plant-Based Meat Packs](https://www.trendhunter.com/trends/beyond-beef-value-pack.md) - [Vegan Veggie Sausages](https://www.trendhunter.com/trends/plant-provision.md) - [Plant-Powered Restaurant Takeovers](https://www.trendhunter.com/trends/restaurant-takeover.md) - [Meat-Free Frozen Appetizers](https://www.trendhunter.com/trends/plantbased-frozen-appetizers.md) - [Vegan Holiday Feast Meals](https://www.trendhunter.com/trends/holiday-feast-meals.md)