# Plant-Based Concession Stands Wicked Kitchen Opened a Stand with the Minnesota Timberwolves By Laura McQuarrie | Published 2022-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-concession References: [vegconomist](https://vegconomist.com/gastronomy-food-service/food-service/wicked-kitchen-plant-based-concession-stand/)  With the [Minnesota Timberwolves](https://www.trendhunter.com/trends/tost-by-tostitos) basketball team, plant-based brand [Wicked Kitchen](https://www.trendhunter.com/trends/wicked-kitchen-plantbased-frozen-desserts) will be opening an entirely [plant-based concession stand](https://www.trendhunter.com/trends/o2-arena-and-linda-mccartney-food) at the Target Center. This new stand at the home court of the Timberwolves in Minneapolis also happens to be the home of Wicked's headquarters and it marks the first time that the brand will be serving sports teams and fans. On the menu, hungry event-goers will find sandwiches like the Grilled Chorizo Brat or the Meatball Sub, as well as frozen novelties like the Berry White Stick or the Chocolate & Red Berry Cone, and other lupin bean-based frozen desserts. These craveable menu items speak to the growing number of consumers who are looking for alternative options in meat and dairy without compromise. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 28% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Concession Stands:** Plant-based concession stands are becoming more popular in sports arenas and other event venues, offering businesses the opportunity to cater to the growing demand for plant-based options. - **Alternative Proteins in Sports Stadiums:** Sports teams and event venues are increasingly incorporating alternative proteins into their menus, providing a unique opportunity for plant-based and alternative protein brands to expand their reach and appeal to new audiences. - **Lupin Bean-based Desserts:** As consumers seek out alternative sources of protein, lupin bean-based desserts offer a unique and innovative option for plant-based food brands and dessert companies. ### Industries Being Reshaped - **Sports and Entertainment:** Sports teams and event venues in the sports and entertainment industry can benefit from incorporating plant-based food options and alternative proteins to cater to the growing demand for more sustainable and ethical food choices. - **Plant-based Food Brands:** Plant-based food companies can expand their reach and appeal to new audiences by partnering with sports teams and event venues to offer alternative protein options at concession stands and other food outlets. - **Dessert Companies:** Dessert companies can innovate and expand their product lines by incorporating lupin bean-based desserts and other alternative protein options to cater to health-conscious and environmentally-conscious consumers. ## Related on Trend Hunter - [Bean-Based Frozen Desserts](https://www.trendhunter.com/trends/wicked-kitchen-plantbased-frozen-desserts.md) - [Legume-Based Frozen Desserts](https://www.trendhunter.com/trends/wicked-kitchen-plant-based-ice-cream.md) - [Legume-Based Ice Cream](https://www.trendhunter.com/trends/wicked-kitchen-ice-cream.md) - [Plant-Based Artisan Pizzas](https://www.trendhunter.com/trends/artisan-pizzas.md) - [Plant-Based Cheese Stadiums](https://www.trendhunter.com/trends/cheese-stadium.md) - [Meatless Game Day Spreads](https://www.trendhunter.com/trends/meatless-game-day-spreads.md) - [Pop-Up Plant-Based Food Stalls](https://www.trendhunter.com/trends/foodservice-concept.md) - [Plant-Based Concert Refreshments](https://www.trendhunter.com/trends/o2-arena-and-linda-mccartney-food.md) - [Plant-Powered Food Halls](https://www.trendhunter.com/trends/saluhall.md)