# Jackfruit-Based Smash Burgers Smashburger's New Plant-Based Classic Smash Burger is Meat-free By Katherine Pendrill | Published 2023-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-classic-smash-burger References: [restaurantbusinessonline](https://www.restaurantbusinessonline.com/food/smashburger-tests-new-burger-made-real-plants)  The Denver-based fast food chain [Smashburger](https://www.trendhunter.com/trends/jack-annies-plantbased-burgers) has recently begun testing a new Plant-Based Classic Smash Burger made from real plants. Now through April 25, 2023, Smashburger will be testing a new Plant-Based Classic Smash Burger at select locations in New York, New Jersey, and Colorado. The new burger was created in partnership with the alternative meat brand [jack & annie’s](https://www.trendhunter.com/trends/jack-annies-1) to create a delicious new [plant-based burger option](https://www.trendhunter.com/trends/aw-plantbased-burger). Unlike some of the other commercially-made faux burgers on the market, the number one ingredient in the new Plant-Based Classic Smash Burger is a real plant: jackfruit. As Smashburger President Carl Bachmann explains, "This partnership [with jack & annie’s] felt like a natural next step in Smashburger’s journey to offer more diverse and clean plant-based options for our guests, while still delivering the premium, top-quality menu items our fans know and love." Image Credit: Smashburger ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 17% | Activity: 37% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Fast Food:** Opportunities for developing new, tasty meat-free options arise as fast food chains follow Smashburger's lead in offering plant-based burgers to customers. - **Jackfruit-based Meat Alternatives:** The use of jackfruit in meat alternatives presents opportunities for plant-based food manufacturers to create unique and flavorful meat-free options. - **Alternative Meat Partnerships:** Opportunities exist for alternative meat brands to partner with fast food chains and restaurants to create and market plant-based options made from real, whole food ingredients. ### Industries Being Reshaped - **Fast Food:** As plant-based options increase in popularity, fast food chains must adapt to customers' desires for more diverse and clean options made from whole foods like jackfruit. - **Alternative Meat Manufacturing:** The rise in demand for plant-based options presents a significant market opportunity for alternative meat manufacturers to create new products and expand their offerings. - **Restaurant Chains:** Restaurant chains are presented with an opportunity to create partnerships with alternative meat brands and offer plant-based options made with whole food ingredients to customers. ## Related on Trend Hunter - [High-Quality Plant-Based Burgers](https://www.trendhunter.com/trends/jack-annies-plantbased-burgers.md) - [Plant-Derived Smash Burgers](https://www.trendhunter.com/trends/delicious-smash-burger.md) - [Hybrid Jackfruit Burgers](https://www.trendhunter.com/trends/beef-jackfruit-burger.md) - [Jackfruit-Based Meat Alternatives](https://www.trendhunter.com/trends/jack-annies-1.md) - [Savory QSR Jackfruit Burgers](https://www.trendhunter.com/trends/mcdonalds-meatless-mckroket.md) - [Jackfruit-Based Vegan Foods](https://www.trendhunter.com/trends/jack-annies.md) - [Sauce-Covered Smash Burgers](https://www.trendhunter.com/trends/smashed-jack.md) - [Spicy BBQ Smash Burgers](https://www.trendhunter.com/trends/smashburger-jalapeo-bbq-bacon-stack-smash.md) - [Revamped Plant-Based Foods](https://www.trendhunter.com/trends/jack-annies1.md)