# Plant-Based Chicken Tests KFC China is Testing Plant-Based Chicken By Ell Smith | Published 2020-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-chicken References: [chewboom](https://www.chewboom.com/2020/04/27/kfc-announces-plant-based-chicken-test-in-china/) & [kfc.cn](http://www.kfc.com.cn/kfccda/index.aspx) In response to the Global climate crisis and the rise of conscious consumers, fast food chains across the globe have been introducing meat alternatives as limited-edition or permanent menu items -- [KFC China](https://www.trendhunter.com/trends/oatly-vegan-ice-cream) is the latest to do so, as it's testing [plant-based chicken](https://www.trendhunter.com/trends/tindle-gourmet-chicken) in select locations. Hungry consumers are able to enjoy the special menu item for a limited-time for a price of approximately 30 cents USD. The nuggets are made from "a combination of mix of protein such as soy, wheat, and special pea, which help create a taste that emulates real chicken." In addition, the nuggets are fried in KFC's signature style. The test will run in-store from April 28 through April 30, 2020. Image Credit: KFC ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 45% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Meat Alternatives:** The rise of conscious consumers and the global climate crisis is driving the introduction of meat alternatives by fast food chains, presenting opportunities for innovative plant-based products. - **Limited-edition Menu Items:** Fast food chains introducing limited-edition menu items featuring meat alternatives create excitement and attract customers looking for new food experiences. - **Testing Plant-based Chicken:** The testing of plant-based chicken by KFC China demonstrates the growing demand for alternative protein sources and the potential for disruptive innovation in the fast food industry. ### Where This Applies - **Fast Food:** The fast food industry is embracing meat alternatives and limited-edition menu items as a response to consumer demand for more sustainable and ethical food choices. - **Food Technology:** Food technology companies have the opportunity to develop innovative plant-based protein products that emulate the taste and texture of real chicken, catering to the growing market of conscious consumers. - **Sustainability:** The rise of plant-based chicken testing presents opportunities for the sustainability industry to support the development and distribution of environmentally-friendly alternatives to traditional meat products. ## Related on Trend Hunter - [Plant-Based Chicken Sandwiches](https://www.trendhunter.com/trends/impossible-original-chickn-sandwich.md) - [Plant-Based Fast Food Sandwiches](https://www.trendhunter.com/trends/chick-n-sandwich.md) - [Mycoprotein Plant-Based Burgers](https://www.trendhunter.com/trends/mycoprotein-plantbased-burger.md) - [Frozen Plant-Based Chicken Products](https://www.trendhunter.com/trends/just-meat-chicken.md) - [Plant-Based Crumbed Chicken](https://www.trendhunter.com/trends/v2food.md) - [Plant-Based Popcorn Chicken Bites](https://www.trendhunter.com/trends/plantbased-popcorn-chicken.md) - [Plant-Based Chicken Sandwiches](https://www.trendhunter.com/trends/beyond-the-original-orange.md) - [Pea-Based Chicken Alternatives](https://www.trendhunter.com/trends/pea-wheat-plantbased-chickn.md) - [Protein-Packed Meatless Nuggets](https://www.trendhunter.com/trends/plantbased-nugget.md)