# Frozen Chicken Alternative Tenders The Beyond Chicken Plant-Based Chicken Tenders Have No GMOs By Michael Hemsworth | Published 2021-09-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-chicken-tenders References: [chewboom](https://www.chewboom.com/2021/09/27/beyond-meat-launches-plant-based-chicken-tenders-in-retail-stores/) & [beyondmeat](https://www.beyondmeat.com) The Beyond [Chicken Plant](https://www.trendhunter.com/trends/beyond-chicken-pieces)-Based Chicken Tenders are being launched by [Beyond Meat](https://www.trendhunter.com/trends/beyond-chicken-tender) as a retail product for shoppers to pick up when looking for an alternative option to enjoy in place of chicken varieties. The tenders are crafted with 11-grams of [plant-based protein](https://www.trendhunter.com/trends/beyond-ground) and have no GMOs in the mix, while still maintaining a crunchy breading and a juicy bite that is quite similar in texture to chicken. The tenders are reported by the brand to contain 50% less saturated fat than conventional chicken tenders. The Beyond Chicken Plant-Based Chicken Tenders are positioned to launch at a range of mainstream retailers starting in October and will retail for $4.99 for an eight-ounce package. The tenders are pre-cooked and ready to eat in under 10-minutes. Image Credit: Beyond Meat ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 24% | Activity: 27% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Plant-based Meat Alternatives:** The creation of plant-based alternatives to meat products provides a disruptive innovation opportunity in the food industry. - **Gmo-free Products:** The need for GMO-free products creates a disruptive innovation opportunity in the agricultural industry. - **Reduced Saturated Fat Products:** The demand for reduced saturated fat products presents a disruptive innovation opportunity in the health and nutrition industry. ### Industries Being Reshaped - **Food Retail:** The emergence of plant-based meat alternatives provides a disruptive innovation opportunity for food retailers to meet evolving consumer demand. - **Agriculture:** The need for GMO-free products presents a disruptive innovation opportunity in the agriculture industry to incorporate new sustainable farming practices. - **Health and Nutrition:** The growing demand for reduced saturated fat products presents a disruptive innovation opportunity in the health and nutrition industry to promote healthier food options. ## Related on Trend Hunter - [Plant-Based Chicken Expansions](https://www.trendhunter.com/trends/beyond-chicken-tender.md) - [Clean Label Chicken-Like Tenders](https://www.trendhunter.com/trends/chickenstyle-tenders.md) - [AI-Created Meatless Tenders](https://www.trendhunter.com/trends/notchicken-tenders.md) - [Versatile Plant-Based Chicken Pieces](https://www.trendhunter.com/trends/beyond-chicken-pieces.md) - [Frozen Plant-Based Chicken Products](https://www.trendhunter.com/trends/just-meat-chicken.md) - [Microwavable Plant-Based Chicken Products](https://www.trendhunter.com/trends/daring-plant-chicken.md) - [Protein-Packed Meatless Nuggets](https://www.trendhunter.com/trends/plantbased-nugget.md) - [Swicy Plant-Based Tenders](https://www.trendhunter.com/trends/plant-based-sweet-chilli-tenders.md) - [Savory Plant-Based Chicken Bites](https://www.trendhunter.com/trends/plant-chicken-pieces.md)