# Meatless Chicken Schnitzel Subs Subway Unveils Plant-Based Chicken Schnitzel Sandwich in Singapore By Niko Pajkovic | Published 2021-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-chicken-schnitzel References: [vegnews](https://vegnews.com/2021/11/subway-meatless-sandwiches-singapore) & [subway](http://subway.com)  Subway has officially launched its first Plant-Based Chicken Schnitzel Sandwich in Singapore, where it will be offered for a limited time between now and January 18, 2022. The meat-free chicken schnitzel is being supplied by Harvest Gourmet, a Nestle-owned foodservice brand specializing in plant-based products and solutions. The chicken-like patty is made from a soy protein base and comes with a crispy breading, just like a traditional German schnitzel cutlet. However, it is worth noting that the product does contain egg whites, meaning it is not a true vegan option, hence the sandwich's surrounding "plant-based" marketing. The Plant-Based Chicken Schnitzel Sandwich will be the first meatless protein option available at Singaporean Subways, which up until now had only offered vegetable-based options for vegetarians. In addition, the new product will be offered at all 50 Subway locations throughout the country Image Credit: Subway ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 18% | Activity: 44% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Meat:** The growing demand for plant-based meat alternatives presents a lucrative opportunity for food companies to disrupt the traditional meat industry. - **Sustainable Food Production:** Development of sustainable food production methods presents an opportunity to address environmental concerns while meeting the growing demand for plant-based food options. - **Personalized Nutrition:** The incorporation of personalized nutrition can create new opportunities for food industry players by catering to specific dietary needs of different consumer groups. ### Sectors Adopting This - **Plant-based Food Industry:** As plant-based food options gain popularity, companies in the plant-based food industry stand to gain significant market share and generate disruptive innovation opportunities. - **Fast Food Industry:** As consumer demand for plant-based options increases, companies in the fast food industry can disrupt the market by introducing more plant-based options to cater to vegetarian and vegan consumers. - **Food Ingredient Industry:** The growing demand for plant-based ingredients and meat alternatives provides an opportunity for food ingredient companies to develop innovative solutions to meet this need. ## Related on Trend Hunter - [Plant-Based QSR Sandwiches](https://www.trendhunter.com/trends/plant-picante.md) - [Faux Meat Chicken Sandwiches](https://www.trendhunter.com/trends/crispy-chikn-sandwich.md) - [Plant-Based Sub Shops](https://www.trendhunter.com/trends/plantbased-sub-shop.md) - [Vegan Bacon Hot Dogs](https://www.trendhunter.com/trends/vegan-bacon-hot-dog.md) - [Limited-Edition Meatless Sandwiches](https://www.trendhunter.com/trends/chikn-parm.md) - [Plant-Powered Italian Subs](https://www.trendhunter.com/trends/plantbased-meatball-parmigiana.md) - [Inaugural Plant-Based Chicken Fillets](https://www.trendhunter.com/trends/plantaway-chickn-fillet.md) - [Spicy Vegan-Friendly Schnitzels](https://www.trendhunter.com/trends/pepperfect-chickn.md) - [Plant-Based Crumbed Chicken](https://www.trendhunter.com/trends/v2food.md)