# Plant-Based Camping Meals Michelin-Trained Chefs Launched Poe & Co. Folk Foods By Laura McQuarrie | Published 2023-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-camping-meal References: [nosh](https://www.nosh.com/food-wire/2023/michelin-trained-chefs-launch-poe-co-folk-foods-a-plant-based-camping-food-line/) & [folk-foods](https://folk-foods.com)  Poe & Co. Folk Foods is a new line of [plant-based camping food](https://www.trendhunter.com/trends/vegan-ready-meal-range) line from [Michelin](https://www.trendhunter.com/trends/plantbased-sauces)-trained chefs, Jamie and Jayson Poe, owners of Poe & Co. This new line of gourmet, plant-powered camping meals elevate the eating experience, all the while remaining as simple as ever as [just-add-water options](https://www.trendhunter.com/trends/meal-pouches). With this new range, campers, hikers and other outdoor lovers will be able to enjoy varieties like Black Garlic Ramen Bowl, Coconut Chickpea Stew, and Quinoa Sweet Potato Skillet. These meals are ready to be eaten straight from the pouch and they share a taste of nutritious ingredients like edamame, nori, turmeric, black beans and chipotle. Already, people are using these meals as not just camping essentials but also quick office lunches and emergency preparedness staples. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 15% | Activity: 31% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Camping Foods:** The growing demand for plant-based food options creates an opportunity to cater to outdoor enthusiasts who want to enjoy healthy and sustainable meals while camping. - **Gourmet Ready-to-eat Camping Meals:** Incorporating gourmet flavors and Michelin-trained expertise into a convenient and easy-to-prepare meal can appeal to consumers who value taste and convenience while camping. - **Alternative Uses for Camping Meals:** Capitalizing on the versatility of camping meals as quick office lunches and emergency preparedness staples in addition to traditional outdoor recreation can widen the customer base and increase revenue. ### Where This Applies - **Food and Beverage Industry:** Incorporating plant-based and gourmet offerings in the food and beverage industry can attract eco-conscious consumers and outdoor enthusiasts. - **Outdoor Recreation Industry:** Collaborating with food and beverage companies to develop and promote sustainable and nutritious camping meals can enhance the outdoor recreation industry's appeal to a wider audience. - **Emergency Preparedness Industry:** Marketing camping meals as emergency staples can allow companies to tap into the emergency preparedness industry, which is rapidly growing due to increasing natural disasters. ## Related on Trend Hunter - [Ready-to-Eat Vegan Meals](https://www.trendhunter.com/trends/readytoeat-vegan-meal.md) - [Protein-Packed Quick-Serve Meals](https://www.trendhunter.com/trends/perfect-servings-meals.md) - [Instant Plant-Based Meals](https://www.trendhunter.com/trends/instant-plantbased-meals.md) - [Chef-Crafted Vegan Ready Meals](https://www.trendhunter.com/trends/vegan-ready-meal.md) - [Heat-and-Eat Plant-Based Meals](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes.md) - [Premium Instant Soups](https://www.trendhunter.com/trends/premium-instant-soups.md) - [Outdoor Dining Kits](https://www.trendhunter.com/trends/savour-kit.md) - [Frozen Grab-and-Cook Products](https://www.trendhunter.com/trends/merchant-gourmet-veg-grains-pouches.md) - [Instant Lentil Meals](https://www.trendhunter.com/trends/lentil-meals.md)