# Vegan-Friendly Collaboration Cakes These Plant-Based Cakes Come in Variety of Tasty Options By Michael Hemsworth | Published 2020-05-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-cakes References: [foodbev](https://www.foodbev.com/news/finsbury-food-group-and-bosh-partner-to-create-range-of-plant-based-cakes/) & [finsburyfoods](https://finsburyfoods.co.uk) A new range of plant-based cakes have been created in partnership between specialty bakery brand [Finsbury Food Group](https://www.trendhunter.com/trends/sharing-cakes) and [Bosh!](https://www.trendhunter.com/trends/bosh-range) to help offer consumers a vegan-friendly product for special occasion celebration or everyday indulgence. The collaboration between the two brands has resulted in the Ultimate Chocolate Cake and the Luscious Lemon cake, which are both bursting with flavor. The partnership has also resulted in two Happy Birthday Cakes that come in Vanilla and Chocolate flavor options, and can be hand-piped with icing for custom messages. Founders of Bosh! Henry Firth and Ian Theasby spoke on the new plant-based cakes partnership with Finsbury Food Group saying, "Our mission at Bosh! is to make it easier and more enjoyable for everyone to eat more plants. We want to make plant-based diets and foods more appealing, more accessible and more available to everyone, and that includes treats like cake. Now more than ever, people are looking for ways to treat themselves. We are so excited to launch our first cake range and couldn’t think of a better partner than Finsbury Food Group which prides itself on quality and taste.” ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 40% | Activity: 37% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Plant-based Cakes:** Opportunity for bakeries to create and market a range of delicious vegan-friendly cakes that cater to the growing demand for plant-based options. - **Vegan-friendly Products:** Opportunity for food brands to collaborate and create vegan-friendly products that appeal to a wider consumer base. - **Customizable Celebration Cakes:** Opportunity for specialty bakeries to offer customizable celebration cakes, allowing customers to personalize messages and designs. ### Who This Affects Most - **Bakery:** Disruptive innovation opportunity for bakeries to expand their product range and tap into the growing market for vegan-friendly baked goods. - **Food and Beverage:** Opportunity for food brands to develop and market vegan-friendly products, catering to the increasing number of consumers adopting plant-based diets. - **Confectionery:** Opportunity for confectionery brands to explore collaborations and create unique, customizable celebration cakes that cater to consumer demand for personalized products. ## Related on Trend Hunter - [Expansive Plant-Based Meal Ranges](https://www.trendhunter.com/trends/bosh-range.md) - [Vegan Ice Cream Cakes](https://www.trendhunter.com/trends/vegan-ice-cream-cakes.md) - [Plant-Based Prepackaged Desserts](https://www.trendhunter.com/trends/plantastic-millionaire-flapjacks.md) - [Collaborative Plant-Based Recipes](https://www.trendhunter.com/trends/sheese-and-bosh.md) - [School-Friendly Vegan Sheet Cakes](https://www.trendhunter.com/trends/iced-cakes.md) - [Luscious Vegan Cheesecakes](https://www.trendhunter.com/trends/plant-based-dessert-cheesecake.md) - [Mini Plant-Based Cakes](https://www.trendhunter.com/trends/plantastic-raspberry-chocolate-cake.md) - [Artisan-Inspired Snack Cakes](https://www.trendhunter.com/trends/premier-foods-cake.md) - [Plant-Based Coconut Dessert Pots](https://www.trendhunter.com/trends/the-coconut-collab.md)