# Plant-Based Furniture Store Menus Ikea Announces 80% of Its Menu Will Be Plant-based by 2025 By Grace Mahas | Published 2020-11-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-by-2025 References: [vegnews](https://vegnews.com/2020/11/ikea-to-make-50-percent-of-food-menu-plant-based-by-2025) Plant-based meals are generally considered to be a more sustainable option and furniture store IKEA recently announced its plans to make 80% of its packaged meals to be plant-based in the next five years. The new move is part of the brand's commitment to sustainability and follows its gradual shift to plant-based food in recent years. Lena Pripp-Kovac, Chief Sustainability Officer at Inter IKEA Group, commented on the new initiative, stating: “IKEA wants to make healthy and sustainable choices the most desirable option, by for example demonstrating that plant-based food can be really delicious. Research confirms the importance of making sustainable products affordable and desirable, and IKEA can really make a positive difference here. The more sustainable choice shouldn’t be a luxury for the few. It should be part of people’s everyday life.” Image Credit: IKEA, Veg News ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 30% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Plant-based Meals:** Ikea's commitment to making plant-based meals the majority of its menu presents opportunities for disruptive innovation in the food industry, particularly in the development and promotion of tasty and affordable plant-based alternatives to traditional meals. - **Sustainability:** IKEA's push for more sustainable options in its menu and products highlights the growing emphasis on environmental sustainability, creating opportunities for disruptive innovation in industries that embrace environmentally-friendly practices. - **Affordability:** IKEA's goal to make sustainable options accessible and affordable presents opportunities for disruptive innovation in industries that can provide sustainable alternatives at lower costs. ### Who This Affects Most - **Food Industry:** The shift to plant-based meals in Ikea's menu presents opportunities for disruptive innovation in the food industry, particularly in the development and marketing of plant-based alternatives to traditional meals. - **Furniture Industry:** IKEA's commitment to sustainability presents opportunities for disruptive innovation in the furniture industry, particularly in the development of eco-friendly and sustainable materials in furniture production. - **Retail Industry:** The push for sustainable and affordable options in Ikea's products presents opportunities for disruptive innovation in the retail industry, particularly in creating sustainable and affordable products that cater to a wider market. ## Related on Trend Hunter - [Vegan Chicken Menu Expansions](https://www.trendhunter.com/trends/ikea-4.md) - [Plant-Powered Food Halls](https://www.trendhunter.com/trends/saluhall.md) - [Plant-Based Retailer Cafeteria Sausages](https://www.trendhunter.com/trends/this-isnt-pork-sausages.md) - [Swedish Plant-Based Minced Proteins](https://www.trendhunter.com/trends/world-wise.md) - [Plant-Based Printed Meatballs](https://www.trendhunter.com/trends/printed-meatballs.md) - [Low-Cost Restaurant Meals](https://www.trendhunter.com/trends/restaurant-meal-prices.md) - [Plant-Based Meatball Trees](https://www.trendhunter.com/trends/veggieball-christmas-tree.md) - [Sustainability-Focused Hiring Initiatives](https://www.trendhunter.com/trends/3d-printed-meatballs.md) - [Globally Inspired Meatball Menus](https://www.trendhunter.com/trends/all-around-menu.md)