# Ready-to-Go Plant-Based Burritos Daiya Features Six Tasty Options in Its Vegan Burrito Range By Kalin Ned | Published 2020-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-burritos References: [daiyafoods](https://daiyafoods.com/our-foods/burritos/) Vegan superbrand [Daiya](https://www.trendhunter.com/trends/new-vegan-pizza-recipe) has revamped its plant-based burritos, both dinner and breakfast variety, to better meet consumer expectations with a new tortilla that delivers better texture. The brand ensures that it has a diverse take on flavors in the range. For its [breakfast burritos](https://www.trendhunter.com/trends/homestyle-breakfast-burritos), it boasts 'Homestyle' and 'Fiesta,' while for its dinner varieties, Daiya includes 'Santa Fe,' 'Santiago,' 'Tex Mex,' and 'Tuscan.' The brand ensures that its plant-based burritos are nutritious, as well, and as a result, the options provide seven to 14 grams of protein per serving—depending on the variety, of course. The plant-based burritos are fully free of dairy, soy, and gluten. The options are easy to prepare, making them convenient, as well. Consumers need to simply thaw and reheat. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 8% | Activity: 7% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Revamped Plant-based Burritos:** Opportunity for vegan food companies to improve texture and offer diverse flavor options in their plant-based burrito lines - **Convenient Frozen Meals:** Opportunity for companies to create healthy and easy-to-prepare frozen meal options for time-strapped consumers - **Protein-packed Plant-based Options:** Opportunity for food companies to create plant-based meals that are high in protein to cater to health-conscious consumers ### Industries Being Reshaped - **Vegan Food Industry:** The vegan food industry can capitalize on the growing demand for flavorful and nutritious plant-based meals - **Frozen Food Industry:** The frozen food industry can tap into the demand for convenient and healthy meal options for busy consumers - **Health Food Industry:** The health food industry has the opportunity to create high-protein plant-based meal options for consumers looking to maintain a healthy lifestyle ## Related on Trend Hunter - [Plant-Based Breakfast Burritos](https://www.trendhunter.com/trends/just-egg-breakfast-burritos.md) - [Plant-Based Cheese Formulations](https://www.trendhunter.com/trends/new-vegan-pizza-recipe.md) - [Meaty Plant-Based Burritos](https://www.trendhunter.com/trends/beyond-steak-chimichurri-burrito.md) - [Spice-Packed Alt Cheeses](https://www.trendhunter.com/trends/dairyfree-cheeses.md) - [Reformulated Plant-Based Cheeses](https://www.trendhunter.com/trends/daiya-blocks.md) - [Nutrition-Minded Frozen Burritos](https://www.trendhunter.com/trends/feel-good-foods-burritos.md) - [Italian-Style Plant-Powered Cheeses](https://www.trendhunter.com/trends/italian-4-cheeze-style-blend.md) - [Allergy-Friendly Flatbreads](https://www.trendhunter.com/trends/allergy-friendly-flatbreads.md) - [Plant-Based Breakfast Burritos](https://www.trendhunter.com/trends/southwest-breakfast-burrito.md)