# Celebrity-Endorsed Veggie Burgers This Plant-Based Burger is Backed by Bill Gates and Li Ka-Shing By Malika Renee Butss | Published 2015-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-burger References: [foodrepublic](http://www.foodrepublic.com/2015/10/12/this-plant-based-burger-raised-108-million-is-backed-by-bill-gates/) & [impossiblefoods](http://impossiblefoods.com/faqs) California company [Impossible Foods](https://www.trendhunter.com/trends/indulgent-burger) has made a plant-based burger that has caught the attention of Bill Gates and Hong Kong business tycoon Li Ka-Shing. This meatless dish is said to be unlike any other veggie burger. Deemed the Impossible Burger, this plant-based burger has recently raised $108 million to begin being produced. With the help of the aforementioned millionaires, this burger will soon be a tasty dish everyone can try. The burger is made with beans, grains, greens and is said to be a veggie burger even meat eaters can enjoy as it does not include any uncompromising ingredients. Though the Impossible Burger is still in the early stages of being launched, this [vegan-friendly meal](https://www.trendhunter.com/trends/impossible-foods-product) is set to debut in 2016. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 40% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Burgers:** The rise of plant-based burgers backed by influential figures like Bill Gates and Li Ka-Shing presents opportunities for disruptive innovation in the food industry, particularly in the development of alternative protein sources. - **Celebrity Endorsements:** The growing trend of celebrity endorsements for plant-based burgers opens up avenues for disruptive innovation in marketing and brand partnerships, as well as influencers' role in promoting sustainable and ethical food choices. - **Vegan-friendly Alternatives:** The increasing demand for vegan-friendly alternatives like the Impossible Burger creates opportunities for disruptive innovation in product development and manufacturing techniques focused on sustainability and health-consciousness. ### Industries Being Reshaped - **Food Industry:** The food industry should leverage the popularity of plant-based burgers to explore disruptive innovations in product development, marketing strategies, and supply chain management. - **Alternative Protein:** The rise of plant-based burgers supported by celebrities highlights the potential for disruptive innovation in the alternative protein industry, including novel ingredients, production methods, and distribution models. - **Sustainable Food:** The emergence of vegan-friendly alternatives reinforces the need for disruptive innovations in the sustainable food industry, from farming practices to packaging and waste management systems. ## Related on Trend Hunter - [Indulgent Plant-Based Patties](https://www.trendhunter.com/trends/indulgent-burger.md) - [Canadian Crop Veggie Burgers](https://www.trendhunter.com/trends/plantbased-veggie-burger.md) - [AI-Made Plant-Based Burgers](https://www.trendhunter.com/trends/notburger-launches.md) - [Mushroom-Based Restaurant Burgers](https://www.trendhunter.com/trends/the-beef-free-boy.md) - [Plant-Based Cheeseburgers](https://www.trendhunter.com/trends/new-impossible-cheeseburger.md) - [Textural Veggie-Rich Burger Patties](https://www.trendhunter.com/trends/actual-veggies-burgers.md) - [Vegetarian Peppercorn Oil Burgers](https://www.trendhunter.com/trends/bingz-healthy-veggie.md) - [Chickpea Masala Veggie Burgers](https://www.trendhunter.com/trends/chickpea-masala-veggie-burger.md) - [Juicy Plant-Based Burgers](https://www.trendhunter.com/trends/even-juicier-beyond-meat.md)