# Thai Plant-Based Patties Let's Plant Meat is Introducing Plant-Based Burger Patties to Thailand By Laura McQuarrie | Published 2020-05-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-burger-patties References: [prnewswire](https://www.prnewswire.com/news-releases/startups-animal-free-burger-lets-plant-meat-hits-thailand-stores-301061423.html) & [letsplantmeat.co](https://www.letsplantmeat.co/) While the sales of [plant-based meat](https://www.trendhunter.com/trends/plant-based-whopper) are spiking in North America, a Thailand-based startup called Let's Plant Meat is introducing its own [plant-based burger patty](https://www.trendhunter.com/trends/plantbased-veggie-burger) to supermarkets. The animal-free patty was created in response to the fact that Chiang Mai is recognized as having some of the poorest air quality in the world during the annual crop burning season—which sees farmers burning crop residue to prepare for the next planting. As many farmers grow corn to feed livestock, Let's Plant Meat sees that "as long as we continue to consume meat, the air we breathe will continue to be polluted." As plant-based burgers that are imported to Thailand are costly, Let's Plant Meat created its own alternative to appeal to Thai consumers in terms of both taste and price. Image Credit: Let's Plant Meat ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 50% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Spiking Sales of Plant-based Meat:** Opportunity for innovative plant-based food startups to tap into the growing demand for meat alternatives. - **Poor Air Quality in Chiang Mai:** Potential for air purification and pollution reduction technologies to address the environmental impact of crop burning. - **Cost-effective Local Alternatives:** Room for local entrepreneurs to develop affordable plant-based meat products as a sustainable and accessible option for consumers. ### Industries Being Reshaped - **Plant-based Food:** Plant-based food companies can expand their market reach by offering affordable alternatives to imported products in countries like Thailand. - **Environmental Technology:** Innovative solutions can be developed to address the air pollution caused by crop burning, creating a healthier environment for residents. - **Sustainable Agriculture:** Farmers can explore growing alternative crops for plant-based meat production, reducing the reliance on polluting livestock farming practices. ## Related on Trend Hunter - [Globally Inspired Plant-Based Patties](https://www.trendhunter.com/trends/taste-of-the-world-burgers.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md) - [Thai-Style Vegan Jerkies](https://www.trendhunter.com/trends/bangkok-bites.md) - [Minimal Ingredient Meat Alternatives](https://www.trendhunter.com/trends/cleanbean-products.md) - [AI-Made Plant-Based Burgers](https://www.trendhunter.com/trends/notburger-launches.md) - [Plant-Based Burgers Expansions](https://www.trendhunter.com/trends/franklin-farms.md) - [Coconut-Based Pork Alternatives](https://www.trendhunter.com/trends/plant-based-pork.md) - [Vegan Breakfast Patties](https://www.trendhunter.com/trends/meatless-original-breakfast-patties.md)