# Versatile Vegan Baking Mixes These New Plant-Based Baking Mixes from Puratos UK are Tasty By Michael Hemsworth | Published 2019-12-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-baking-mixes References: [conveniencestore](https://www.conveniencestore.co.uk/products/puratos-uk-adds-granola-bake-and-plain-cake-mixes-to-vegan-range/599961.article) & [puratos](https://www.puratos.com) [Puratos UK](https://www.trendhunter.com/trends/puratos-easy-softr-brioche) has expanded its range of vegan products by introducing two new plant-based baking mixes that will offer consumers a simple way to achieve their favorite recipes. The mixes include the vegan granola baking mix, which is a blend of whole grains, oats and sunflower seeds to make it perfect for swirls, shards, slices and bites. The second product being launched is the Satin vegan cake mix that's focused on versatility to make muffins, cupcakes and celebration cakes with ease. Puratos UK Digital & Communications Manager Lydia Baines spoke on inspiration behind the new plant-based baking mixes saying, "Sales of our vegan products are growing as more of our customers offer plant-based patisserie and bakery products to meet increasing consumer demand. Our [Taste](https://www.trendhunter.com/trends/taste-of-spring) Tomorrow consumer study (2018) confirmed that veganism is going to continue its upward trend, with 20% of people buying vegan or vegetarian food each week.” ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 52% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Plant-based Baking:** Opportunities for developing a wider range of plant-based baking mixes for vegan consumers. - **Versatile Mixes:** Opportunities for developing baking mixes that offer consumers a simple way to achieve a range of different recipes. - **Increasing Demand for Vegan Products:** Opportunities for creating new vegan products to meet the increasing demand from consumers. ### Who This Affects Most - **Food and Beverage:** Developing a wider range of plant-based baking mixes for vegan consumers in the food and beverage industry. - **Retail:** Providing consumers with easy access to a range of different baking mixes for vegan consumers through the retail industry. - **Hospitality:** Creating new vegan products to meet the increasing demand from consumers in the hospitality industry. ## Related on Trend Hunter - [Climate-Friendly Cupcake Mixes](https://www.trendhunter.com/trends/vanilla-cake-cupcake-mix.md) - [Vegan-Friendly Dessert Bases](https://www.trendhunter.com/trends/comprital-pure-vegan.md) - [Easy Brioche Bakery Mixes](https://www.trendhunter.com/trends/puratos-easy-softr-brioche.md) - [Traditional Plant-Based Puddings](https://www.trendhunter.com/trends/brakes.md) - [Customizable Plant-Based Meat Mixes](https://www.trendhunter.com/trends/vegan-premixes.md) - [Vanilla-Flavored Baking Blends](https://www.trendhunter.com/trends/simple-mills-1.md) - [Vegan-Friendly Belgian Chocolates](https://www.trendhunter.com/trends/belgian-milk-chocolate.md) - [Vegan-Friendly Product Premixes](https://www.trendhunter.com/trends/vitatex-vegan-snack-premix.md) - [Plant-Based Baking Mixes](https://www.trendhunter.com/trends/pb2-pantry-baking-mixes.md)