# Vegan Milk Pedicures Wellness Center Chillhouse Now Offers the 'Plant-Based and Chill' Treatment By Grace Mahas | Published 2020-01-14 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/plantbased-and-chill References: [vegnews](https://vegnews.com/2020/1/new-york-spa-launches-plant-based-and-chill-vegan-milk-pedicures) & [cdn.shopify](https://cdn.shopify.com/s/files/1/0023/1836/8821/files/elmhurst_x_ch_drink_nail_menu_3.pdf?8009) [Chillhouse](https://www.trendhunter.com/trends/chillhouse-x-keurig), a modern wellness center based in New York City, recently joined forces with plant-based milk company [Elmhurst Milked](https://www.trendhunter.com/trends/elmhurst-1925-products) to launch a unique vegan milk pedicure dubbed 'Plant-Based and Chill.' Guests will have access to three specialty lattes in addition to two Elmhurst-inspired manicure and pedicure services: 'Oat My Gosh' and 'What the Hemp' that features the use of oat milk or hemp milk in place of a traditional foot bath. “As we enter the New Year and continue to see more interest in the [plant-based revolution](https://www.trendhunter.com/trends/plantbased-whole-milk), we want to find places to connect and engage with our customers directly,” Peter Truby, chief marketing officer at Elmhurst Milked, said. “Chillhouse’s commitment to wellness, self-care, and sustainability made them the perfect fit and we’re thrilled to team up to bring their guests an experience that we’re confident they will love.” Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 70% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Vegan Milk Pedicures:** Opportunity for wellness centers to offer unique vegan milk pedicure treatments as a plant-based beauty trend. - **Plant-based Revolution:** Growing interest in plant-based products presents opportunities for companies to collaborate and create innovative experiences for customers. - **Sustainable Self-care:** Wellness centers can leverage the rising demand for sustainable self-care practices by incorporating eco-friendly alternatives like vegan milk in their services. ### Where This Applies - **Wellness Centers:** Wellness centers can capitalize on the vegan milk pedicure trend to attract customers seeking unique and environmentally-friendly spa experiences. - **Plant-based Food and Beverage:** Collaborations between plant-based milk companies and wellness centers open new opportunities for the plant-based food and beverage industry to expand its reach. - **Sustainable Beauty:** The use of vegan milk in beauty treatments creates potential for disruptive innovation in the sustainable beauty industry, offering eco-conscious alternatives to traditional products. ## Related on Trend Hunter - [Vegan-Inspired Body Washes](https://www.trendhunter.com/trends/plant-milk-skincare.md) - [Vegan Biotech Skincare](https://www.trendhunter.com/trends/vegan-bio-milk.md) - [Chef-Crafted Plant Milks](https://www.trendhunter.com/trends/edenesque.md) - [Plant-Based Eggnog](https://www.trendhunter.com/trends/oatnog.md) - [Plant-Based Milk Pods](https://www.trendhunter.com/trends/plantbased-milk-pods.md) - [Bodycare-Inspired Gelato Bars](https://www.trendhunter.com/trends/dove-plant-milk-gelato-bar.md) - [Plant-Based Lavender Lattes](https://www.trendhunter.com/trends/lavender-vanilla-almond-latte.md) - [Plant-Based Whole Milks](https://www.trendhunter.com/trends/plantbased-whole-milk.md) - [Mood-Boosting Body Washes](https://www.trendhunter.com/trends/vegan-body-wash-collection.md)