# Plant-Based Pepperoni Slices Plantaway is Adding New Plant-Based Pepperoni and Sausages By Katherine Pendrill | Published 2024-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantaway References: [vegconomist](https://vegconomist.com/products-launches/award-winning-indian-brand-plantaway-launches-plant-based-pepperoni-sausages/)  The award-winning Indian brand [Plantaway](https://www.trendhunter.com/trends/plantaway-chickn-fillet) is expanding its product lineup to include new plant-based pepperoni and sausages. Ideal for vegans, vegetarians, and flexitarians alike, the new meat alternatives are both made from plant-based pea protein. The pepperoni product comes in a sliced format and is described as having a "crisp exterior and a juicy, tender bite," which makes it perfect for [at-home pizzas](https://www.trendhunter.com/trends/plantbased-pizzas1). On the other hand, the new [plant-based sausage product](https://www.trendhunter.com/trends/new-plantbased-sausage) is grill-friendly and described as having "a savory and juicy interior." In addition to being a great source of protein, both products are free of preservatives and are rich in dietary fiber. Both the new plant-based pepperoni and sausages can be purchased from Plantaway’s website, but they are also available through food delivery apps like Swiggy and Zomato. Image Credit: Plantaway ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 30% | Activity: 40% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Meat Alternatives:** The surge in plant-based meat alternatives is transforming traditional dietary habits, catering to a growing number of health-conscious and environmentally concerned consumers. - **Pea Protein Innovation:** Developments in pea protein formulations are leading to new functional food products that mimic the taste and texture of meat. - **E-commerce Food Distribution:** The expanding role of e-commerce in food distribution is providing consumers with increased access to niche plant-based products directly through online platforms. ### Where This Applies - **Food Technology:** Advances in food technology are bringing forth novel plant-based meat substitutes that appeal to broader dietary preferences. - **Health and Wellness:** The health and wellness industry is seeing a rise in the incorporation of high-protein, dietary fiber-rich plant-based options catering to better food choices. - **Sustainable Food Production:** Sustainable food production is gaining momentum as plant-based products address environmental concerns associated with traditional meat production. ## Related on Trend Hunter - [Plant-Based Pepperoni](https://www.trendhunter.com/trends/plantcraft.md) - [Spicy Meat-Free Pizza Toppings](https://www.trendhunter.com/trends/spicy-pepperoni-style-slices.md) - [Jackfruit-Based Pepperoni Slices](https://www.trendhunter.com/trends/jackfruit-pepperoni.md) - [Meat-Free Pepperoni Products](https://www.trendhunter.com/trends/before-the-butcher-plantbased-pepperoni.md) - [Plant-Based Pizza Ingredients](https://www.trendhunter.com/trends/plantbased-pizza-ingredients.md) - [Vegan Veggie Sausages](https://www.trendhunter.com/trends/plant-provision.md) - [Meat-Like Plant-Based Pizza Toppings](https://www.trendhunter.com/trends/donatos-field-roast-plantbased-pepperoni.md) - [Vegan Pepperoni Pizzas](https://www.trendhunter.com/trends/pizza-my-heart.md) - [Smoky Vegan Pepperoni Slices](https://www.trendhunter.com/trends/new-vegan-pepperoni.md)