# Inaugural Plant-Based Chicken Fillets The Plantaway Chick’n Fillet is Making its Debut in India By Michael Hemsworth | Published 2024-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantaway-chickn-fillet References: [vegconomist](https://vegconomist.com/products-launches/plantaway-indias-first-plant-based-chicken-fillet/) & [plantawayfoods](https://plantawayfoods.com/)  The [Plantaway Chick’n](https://www.trendhunter.com/trends/plantaway) Fillet is making its way to India as a new [plant-based meat alternative](https://www.trendhunter.com/trends/cleanbean-products) that prioritizes versatility to work well in a variety of different recipes. The product is crafted from [pea protein](https://www.trendhunter.com/trends/prot-block) and features a familiar profile that will call to mind the form of a traditional chicken breast. The plant-based meat product comes in with 19-grams of protein per two-piece pack, is packed with fiber and made without soy. The product prioritizes versatility with the ability to be baked, grilled or sautéed to work well as a replacement in a range of recipes. The brand commented on the Plantaway Chick’n Fillet in a social media post saying, "Whether you’re a vegetarian looking to up your protein game, a health-conscious individual, or someone looking to explore new and exciting food options, our plant-based chick’n fillet is the perfect addition to your kitchen. Embrace the future of food with our innovative and delicious plant-based creation." Image Credit: Plantaway ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 6% | Activity: 15% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Versatile Plant-based Proteins:** The Plantaway Chick’n Fillet's ability to be baked, grilled, or sautéed showcases the growing demand for versatile plant-based protein options. - **Pea Protein Innovation:** The use of pea protein in Plantaway Chick’n Fillet highlights advancements in plant-based ingredients that offer high protein content without relying on soy. - **Health-conscious Meat Alternatives:** Products like the Plantaway Chick’n Fillet cater to a health-conscious market seeking meat alternatives rich in fiber and protein. ### Where This Applies - **Plant-based Food Industry:** The Plantaway Chick’n Fillet exemplifies innovation within the plant-based food industry, emphasizing new protein sources and versatile cooking applications. - **Alternative Protein Market:** Advancements in plant-based products like the Plantaway Chick’n Fillet are driving growth in the alternative protein market with diverse, high-protein options. - **Health and Wellness Food Sector:** The health-conscious attributes of Plantaway Chick’n Fillet align with trends in the health and wellness food sector, where consumers seek nutritious and plant-based alternatives. ## Related on Trend Hunter - [Crispy Chicken-Like Fillets](https://www.trendhunter.com/trends/the-impossible-crispy-chicken-fillet.md) - [Frozen Meat-Free Indian Meals](https://www.trendhunter.com/trends/plantbased-indian-meals.md) - [Frozen Plant-Based Chicken Products](https://www.trendhunter.com/trends/just-meat-chicken.md) - [Meatless Indian Meals](https://www.trendhunter.com/trends/shicken.md) - [Pea-Based Chicken Alternatives](https://www.trendhunter.com/trends/pea-wheat-plantbased-chickn.md) - [Chilled Chicken-Like Fillets](https://www.trendhunter.com/trends/quorn-fillet-pieces.md) - [Katsu-Style Vegan Chicken Fillets](https://www.trendhunter.com/trends/vegan-chicken-fillet.md) - [Microwavable Plant-Based Chicken Products](https://www.trendhunter.com/trends/daring-plant-chicken.md) - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md)