# Plant-Based Prepackaged Desserts Plantastic Millionaire Flapjacks are Packed with Flavor By Michael Hemsworth | Published 2023-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plantastic-millionaire-flapjacks References: [foodbev](https://www.foodbev.com/news/plantastic-expands-offering-with-millionaire-flapjack/) & [plantastic](https://www.plantastic.co.uk)  The Plantastic Millionaire Flapjacks are a new treat being launched by the [Premier Foods](https://www.trendhunter.com/trends/premier-foods-cake)-owned brand as a [plant-based dessert](https://www.trendhunter.com/trends/over-the-moo1) that could help consumers leave behind alternatives for good. The treat is crafted with a chocolate and caramel recipe that is packed with flavor yet maintains a plant-based recipe to make it great for consumers to try out this year. The snack cakes come individually packaged in packs of five to position them perfectly as a portioned indulgence ready to support consumers looking to start the new year off on the right foot this year. Brand Director for Plant-Based Food at Premier Foods Hong Sim commented on the Plantastic Millionaire Flapjacks saying, "At Plantastic, our brand mission is to popularise plant-based diets by making every experience taste and feel fantastic for everyone. The indulgent Millionaire Flapjack caters for those looking for a plant-based treat that delivers on taste, convenience and quality and by doing so, attracts new consumers into the category.” ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 11% | Activity: 44% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Desserts:** There is an opportunity to disrupt the desserts industry with plant-based products that cater to consumers' indulgence while appealing to their ethical and dietary preferences. - **Prepackaged Snacks:** Convenient and portioned prepackaged snacks are on the rise and present an opportunity to cater to busy consumers' needs for healthy, on-the-go snacks. - **Popularizing Plant-based Diets:** There is a growing trend towards plant-based diets, creating an opportunity for companies to market to health and environmentally conscious consumers who are looking for plant-based alternatives to traditional products. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can introduce innovative plant-based dessert options to cater to consumers' dietary preferences and ethical concerns about food production. - **Convenience Store:** Convenience stores can add prepackaged, plant-based snacks to their offerings to cater to busy consumers looking for healthy on-the-go options. - **Marketing and Advertising:** Marketing and advertising agencies can invest in creating campaigns that popularize plant-based diets, targeting health and environmentally conscious consumers. ## Related on Trend Hunter - [Artisan-Inspired Snack Cakes](https://www.trendhunter.com/trends/premier-foods-cake.md) - [Indulgent Free-From Cheesecakes](https://www.trendhunter.com/trends/plant-zillionaire.md) - [Plant-Based Coconut Dessert Pots](https://www.trendhunter.com/trends/the-coconut-collab.md) - [Protein-Rich Plant-Based Desserts](https://www.trendhunter.com/trends/baked-by-sticky.md) - [Plant-Based Double-Chocolate Snack Bars](https://www.trendhunter.com/trends/buttermlk-double-choccy-snack-bar.md) - [Mini Plant-Powered Desserts](https://www.trendhunter.com/trends/plant-powered-dessert.md) - [Plant-Based Caramelized Chocolates](https://www.trendhunter.com/trends/caramelised-biscuit-crem-wafer-bar.md) - [Vegan Convenience Store Chocolates](https://www.trendhunter.com/trends/ombar-oat-mlk-bars.md) - [Decadent Chocolate Snack Cakes](https://www.trendhunter.com/trends/new-mr-kipling-cakes.md)