# Veggie-Forward Deli Slices Plant Provisions' Plant-Based Meats are Free from Soy or Gluten Fillers By Laura McQuarrie | Published 2023-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-provisions References: [vegconomist](https://vegconomist.com/food-and-beverage/north-american-producers-veggie-forward/) & [plantprovisions](https://plantprovisions.com/products/variety-pack)  With the growing availability of plant-based options on the market, ingredient-conscious consumers are shying away from products that contain artificial ingredients and fillers, opting instead for vegetable-based alternatives that align with their preference for wholesome, natural ingredients—like Plant [Provisions'](https://www.trendhunter.com/trends/patagonia-provisions-wines) products. This [plant-based meat company](https://www.trendhunter.com/trends/planteneers) founded by the son of a deli meat distributor does things differently by using whole-food ingredients for its plant-powered slices. Free from gluten and soy fillers, these [plant-based slices](https://www.trendhunter.com/trends/ham-alternative) instead make the most of ingredients like sweet potatoes, parsnips and tomatoes. The meatless slices are non-GMO, free from top allergens and ready to be enjoyed in varieties like Wild Truffle, Mesquite BBQ and Chipotle Chili. While organic red beets are the first ingredient in the brand's Smokehouse variety, the Tuscan flavor lists roasted red bell peppers as the primary ingredient. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 7% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Ingredient-conscious Consumers:** Opportunity for creating plant-based products that align with consumer preferences for wholesome, natural ingredients. - **Gluten-free and Soy-free Alternatives:** Disruptive innovation opportunity in developing plant-based meats that are free from gluten and soy fillers. - **Whole-food Ingredients:** Potential for creating plant-based products using whole-food ingredients like sweet potatoes, parsnips, and tomatoes. ### Where This Applies - **Plant-based Meat Industry:** Opportunity to develop plant-based meat products that cater to ingredient-conscious consumers and are free from gluten and soy fillers. - **Organic Food Industry:** Potential for organic food brands to feature plant-based products made with whole-food ingredients as an alternative to conventional deli meats. - **Allergen-free Food Industry:** Disruptive innovation opportunity in the production of plant-based meat alternatives that are non-GMO and free from top allergens. ## Related on Trend Hunter - [Vegan Veggie Sausages](https://www.trendhunter.com/trends/plant-provision.md) - [Meat-Free Deli Slices](https://www.trendhunter.com/trends/deli-slice.md) - [Vegan-Friendly Sandwich Toppers](https://www.trendhunter.com/trends/cured-meat-style-slices.md) - [Plant-Based Pepperoni](https://www.trendhunter.com/trends/plantcraft.md) - [Mycelium-Based Deli Meats](https://www.trendhunter.com/trends/plantbased-deli-meats.md) - [Naturally Smoked Plant-Based Sausages](https://www.trendhunter.com/trends/vegami.md) - [Plant-Based Pepperoni Slices](https://www.trendhunter.com/trends/plantaway.md) - [Allergen-Free Alt Meats](https://www.trendhunter.com/trends/novameat.md) - [Plant-Based Deli Meats](https://www.trendhunter.com/trends/koji-meat.md)