# Optimally Formulated Protein Supplements Premier Protein Plant Protein Powder Comes in Two Flavors By Michael Hemsworth | Published 2023-04-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-protein-powder References: [preparedfoods](https://www.preparedfoods.com/articles/128061-premier-protein-plant-based-protein-powder) & [premierprotein](http://www.premierprotein.com/)  The Premier Protein Plant Protein Powder is being launched as a complementary product to the brand's existing dairy-based original to provide consumers with a new option to try out. The product features a [plant-based formula](https://www.trendhunter.com/trends/plant-proteins) that has 25-grams of protein from [rice and peas](https://www.trendhunter.com/trends/organic-pea-protein-powder), and is perfect for creating shakes or integrating into a wide range of recipes. The product has no dairy in the mix yet is still capable of providing a creamy texture that gives it an almost milkshake-like consistency. The Premier Protein Plant Protein Powder comes in [Vanilla and Chocolate flavors](https://www.trendhunter.com/trends/lean-muscle-formula), and has 140-calories and 150-calories per serving, respectively. The product also features zero grams of sugar to make it suited for consumers on low-sugar diets. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 16% | Activity: 20% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Protein Supplements:** There are opportunities to develop new plant-based protein supplements that provide creamy textures like milkshake consistency. - **Low-sugar Protein Supplements:** The trend towards low-sugar diets provides opportunities to develop protein supplements that have no sugar in the mix, but still taste great and have high protein content. - **Multi-flavored Protein Supplements:** Developing protein supplements in a variety of flavors can appeal to wider audiences and expand the market for these products. ### Who This Affects Most - **Health and Fitness Industry:** The increasing focus on health and fitness provides an opportunity for the development of protein supplements that cater to different health goals and dietary requirements. - **Food and Beverage Industry:** There are opportunities to develop protein supplements that can be incorporated into a wide range of recipes, creating new food and beverage offerings for consumers. - **Vegan and Vegetarian Industry:** The trend towards plant-based diets presents an opportunity for the development of protein supplements that cater to vegan and vegetarian consumers. ## Related on Trend Hunter - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/almondmilk-protein-shakes.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plantbased-protein-powder-1.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plant-based-protein-powders.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/evive-debuts-protein-powders.md) - [Creamy Plant-Based Protein Powders](https://www.trendhunter.com/trends/garden-of-life-organic-creamy-protein.md) - [Asian-Inspired Protein Powders](https://www.trendhunter.com/trends/plantiigood.md) - [Premium Plant-Based Protein Powders](https://www.trendhunter.com/trends/performance-protein-creatine.md) - [Plant-Based Protein Powder Lines](https://www.trendhunter.com/trends/plantbased-protein-powders1.md) - [Plant-Based Protein-Rich Alt Milks](https://www.trendhunter.com/trends/alpro-plant-protein.md)