# Clean Caffeine Beverages Plant Press Delivers a Boost of Energy from Green Coffee Beans By Laura McQuarrie | Published 2023-11-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-press References: [bevnet](https://www.bevnet.com/reviews/plant-press/plant-press) & [drinkplantpress](https://drinkplantpress.com/collections/drinks)  Plant Press makes [sparkling, low-calorie beverages](https://www.trendhunter.com/trends/citrus-freeze) that share the same amount of caffeine as a cup of coffee but without the artificial sugars or resulting jitters. These canned beverages focus on "clean caffeine" and formulas that are packed with a full range of vitamins, electrolytes and all-natural ingredients. These [energizing functional drinks](https://www.trendhunter.com/trends/functional-beverage-category) provide replenishment with 100% of the daily values of vitamins B6, B12, C, D, E and more. These canned beverages share a boost from green coffee beans and help people refuel with Grapefruit Ginger, Passionfruit Peach and Watermelon flavors. Naturally sweetened with a blend of agave, stevia and monkfruit, [Plant Press'](https://www.trendhunter.com/trends/daring-plant-chicken) sparkling beverages stand out to ingredient-conscious consumers who are wary of added sugar, sugar alcohols, preservatives and gums. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 50% | Activity: 74% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Clean Caffeine Beverages:** Trend: Plant Press creates sparkling, low-calorie beverages with clean caffeine that are naturally sweetened and packed with vitamins and electrolytes. - **Functional Drinks:** Trend: Plant Press offers energizing functional drinks with a variety of flavors and a full range of vitamins, focusing on replenishment and natural ingredients. - **Ingredient-conscious Consumers:** Trend: Plant Press appeals to consumers concerned about ingredients by offering beverages without artificial sugars, preservatives, or gums, using a blend of agave, stevia, and monkfruit as natural sweeteners. ### Industries Being Reshaped - **Beverage Industry:** Industry: Plant Press operates in the beverage industry, providing an innovative approach to clean caffeine beverages with low-calorie and naturally sweetened options. - **Wellness Industry:** Industry: Plant Press caters to the wellness industry by offering functional drinks that focus on replenishment, vitamins, and natural ingredients. - **Health-conscious Market:** Industry: Plant Press targets health-conscious consumers who seek beverages that are free from artificial sugars, preservatives, and gums, making it a disruptive innovation opportunity in the market. ## Related on Trend Hunter - [Antioxidant-Rich Sparkling Drinks](https://www.trendhunter.com/trends/naked-sparkling-energy.md) - [Plant-Powered Energy Shots](https://www.trendhunter.com/trends/clean-energy-shot.md) - [Naturally Caffeinated Sparkling Water](https://www.trendhunter.com/trends/como-no.md) - [Sparkling Tea Blend Beverages](https://www.trendhunter.com/trends/marquis.md) - [Iced Energy Beverages](https://www.trendhunter.com/trends/starbucks-iced-energy.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Performance Power-Up Beverages](https://www.trendhunter.com/trends/playr1.md) - [Plant-Forward Energy Shots](https://www.trendhunter.com/trends/blue-aura-energy-shot.md) - [Energy-Boosting Spring Waters](https://www.trendhunter.com/trends/caffeinated-spring-water.md)