# Allergy-Friendly Plant-Powered Spreads Kiki Butter is Made with Organic Oats, Seeds & Coconut By Laura McQuarrie | Published 2023-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-powered-spread References: [prnewswire](https://www.prnewswire.com/news-releases/nutrition-company-plantbaby-launches-a-new-line-of-products---kiki-butter-301842962.html) & [plantbaby.co](https://www.plantbaby.co/)  Kiki Butter is the newest product from [PlantBaby](https://www.trendhunter.com/trends/mac-nut-kiki-milk) and it's a multi-use, plant-powered spread that's made only with organic, whole-food ingredients that are [allergy-friendly](https://www.trendhunter.com/trends/unbutter) and nutrient-dense. This spread makes the most of ingredients like organic oats, seeds and coconut and it's ready to be used just like a nut or seed butter. Alternatively, thanks to its unique format, the product can be blended with water to conveniently create [Kiki Milk](https://www.trendhunter.com/trends/kiki-milk) at home. "The intention behind this product was to make Kiki Milk more affordable without compromising the quality of ingredients," said Alex and Lauren Abelin, Co-Founders of PlantBaby. While the brand's butter line is launching with an Original flavor, it has plans to launch Unsweetened and Mermaid varieties soon. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 29% | Activity: 29% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Allergy-friendly Plant-based Spreads:** The trend towards plant-based spreads made with organic, whole-food ingredients that are allergy-friendly and nutrient-dense presents opportunities for disruptive innovation in the food industry. - **Alternative Milk Making:** The rise of plant-based spreads that can also be blended with water to create alternative milk at home presents opportunities for disruptive innovation in the food industry. - **Customized Nut and Seed Butters:** The trend towards customizable, multi-use nut and seed butters made with organic and nutrient-dense ingredients presents opportunities for disruptive innovation in the food industry. ### Industries Being Reshaped - **Food and Beverage Industry:** This trend presents opportunities for disruptive innovation in the food and beverage industry as companies seek to create new products that cater to the growing demand for allergy-friendly, plant-based, and customizable spreads. - **Health and Wellness Industry:** The trend towards allergy-friendly, whole-food ingredients, and nutrient-dense spreads presents opportunities for disruptive innovation in the health and wellness industry as companies seek to create new products that cater to the growing demand for healthy and organic food options. - **Alternative Milk Industry:** The rise of plant-based spreads that can be blended with water to create alternative milk presents opportunities for disruptive innovation in the alternative milk industry as companies seek to create new products that cater to the growing demand for plant-based and dairy-free options. ## Related on Trend Hunter - [Kid-Friendly Milk Alternatives](https://www.trendhunter.com/trends/kiki-milk.md) - [Coconut-Based Spreads](https://www.trendhunter.com/trends/coconut-based-spread.md) - [Clean-Label Macadamia Milks](https://www.trendhunter.com/trends/mac-nut-kiki-milk.md) - [Allergen-Focused Plant-Based Spreads](https://www.trendhunter.com/trends/growhappy.md) - [Sustainable Peanut-Free Spreads](https://www.trendhunter.com/trends/peanut-free-spread.md) - [Six-Ingredient Seed Butters](https://www.trendhunter.com/trends/mixed-up-seed-butter.md) - [Spreadable Free-From Butter Products](https://www.trendhunter.com/trends/all-things-butter-spreadable.md) - [Superfood Nut Butters](https://www.trendhunter.com/trends/superfood-nut-butter.md) - [Plant-Based Butter Alternatives](https://www.trendhunter.com/trends/plantbased-butter-alternatives.md)