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# Plant-Based Protein Cups
RollinGreens' Plant-Powered Meal Bowls Just Need Added Water

By Laura McQuarrie | Published 2024-05-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/plant-powered-meal-bowls
References: [ca.finance.yahoo](https://ca.finance.yahoo.com/news/rollingreens-shakes-meal-market-protein-124500961.html) & [rollingreens](https://rollingreens.com/)

![Plant-Based Protein Cups](https://cdn.trendhunterstatic.com/thumbs/534/plant-powered-meal-bowls.jpeg)

[RollinGreens'](https://www.trendhunter.com/trends/plant-based-spicy-chorizo) Plant-Powered Meal Bowls were created to simplify grab-and-go eating and provide an effortless way for consumers to nourish themselves with protein-rich meals. There are four shelf-stable bowls in the new lineup, with the M'EAT and CHIC'KEN options offering up to 23g of protein in a single serving.

Ready to heat and eat with the addition of water, these microwaveable cups suit a range of dietary preferences thanks to gluten-free, soy-free, non-GMO and kosher certifications. These healthful and filling [plant-based meal bowls](https://www.trendhunter.com/trends/balanced-protein-bowl) are ready to be savored for snacks and meals in [globally inspired varieties](https://www.trendhunter.com/trends/sustainable-protein-bowls) like Classic Chili (made with RollinGreens M'EAT and black beans,) Mexican Rice with a hint of jalapeño, sweet and savory Teriyaki Rice and Stir Fry Rice with peas and carrots.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 57% | Activity: 67% | Freshness: 24%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Plant-based Convenience:** The innovation of ready-to-eat plant-based meal bowls highlights the growing trend towards convenient and nutritious food solutions.
- **Dietary Diversity:** Offering options that are gluten-free, soy-free, non-GMO, and kosher signifies a trend towards inclusivity in dietary needs and preferences.
- **Shelf-stable Health:** The creation of shelf-stable, nutrient-dense meal options represents a trend in making healthy eating more accessible and long-lasting.

### Industries Being Reshaped

- **Food and Beverage:** The rise of plant-based protein meals signifies a transformation within the food and beverage industry towards more sustainable and health-conscious offerings.
- **Health and Wellness:** As consumers quest for nourishing and diverse dietary options, the health and wellness industry increasingly focuses on meeting these demands with innovative products.
- **Retail and E-commerce:** Convenient, shelf-stable meal solutions drive growth in retail and e-commerce sectors, especially among busy consumers seeking easy meal prep.

## Related on Trend Hunter

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- [Protein-Packed Quick-Serve Meals](https://www.trendhunter.com/trends/perfect-servings-meals.md)
- [60-Second Protein Bowls](https://www.trendhunter.com/trends/better-bowls.md)
- [Convenient Protein-Packed Meals](https://www.trendhunter.com/trends/born-simple.md)
- [Plant-Powered Ready Meals](https://www.trendhunter.com/trends/vegan-ready-meal-range.md)
- [Plant-Based Entrée Bowls](https://www.trendhunter.com/trends/plant-based-entree.md)
- [Non-Soy Protein Meals](https://www.trendhunter.com/trends/nonsoy-protein-meals.md)
- [Veggie-Packed Protein Bowls](https://www.trendhunter.com/trends/balanced-protein-bowl.md)
