# All-Natural Superflower Deodorants Summary's Plant-Powered Deodorant Contains Butterfly Pea Flower By Laura McQuarrie | Published 2021-08-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/plant-powered-deodorant References: [byrdie](https://www.byrdie.com/summary-deodorant-5197681) & [summarybrand](https://summarybrand.com/collections/frontpage/products/deodorant) There's no aluminum​, baking soda​, talc​, parabens, sulfates, synthetic colorants or synthetic fragrance to be found in Summary's plant-powered Deodorant, and its [all-natural formula](https://www.trendhunter.com/trends/jack-henry-deodorant) is a gentle yet effective solution for protection. The superflower formula [tackles odor-causing bacteria](https://www.trendhunter.com/trends/tip2toe-natural-deodorants) with ingredients like antioxidant-packed butterfly pea flower, witch hazel water, bamboo powder and white willow bark extract, which is calming and soothing. The formula also boasts its own 100% natural fragrance with notes of lemon, ginger and bergamot. Unlike many deodorants that are white in color in the tube and sometimes leave marks behind once applied, this one boasts a bright red-purple hue that [glides on transparent](https://www.trendhunter.com/trends/mandelic-acid-brightening-deodorant-gel). Sumary's Deodorant helps to soothe and protect the underarm area, all the while allowing the skin to breathe. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 53% | Activity: 71% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **All-natural Deodorants:** Disruptive innovation opportunity: Investing in research to find new superflower ingredients and create more effective all-natural deodorants with unique fragrance combinations. - **Plant-powered Personal Care:** Disruptive innovation opportunity: Developing a line of plant-powered personal care products that are gentle on the skin and free from harmful chemicals. - **Transparent Deodorants:** Disruptive innovation opportunity: Creating a line of transparent deodorants that do not leave marks and are made with all-natural ingredients. ### Who This Affects Most - **Personal Care:** Disruptive innovation opportunity: Incorporating natural and plant-based ingredients in personal care products to offer consumers healthier options. - **Beauty:** Disruptive innovation opportunity: Developing all-natural beauty products that promote healthy skin and are gentle yet effective. - **Natural Fragrances:** Disruptive innovation opportunity: Creating new fragrances using natural ingredients like lemon, ginger and bergamot to replace synthetic fragrances. ## Related on Trend Hunter - [Microbiome-Balancing Deodorants](https://www.trendhunter.com/trends/microbiome-balancing-deodorant.md) - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [Gentle Elderberry Deodorants](https://www.trendhunter.com/trends/glossier-you-1.md) - [Microbiome-Friendly Deodorants](https://www.trendhunter.com/trends/microbiome-friendly-deodorant.md) - [Residue-Free Natural Deodorants](https://www.trendhunter.com/trends/natural-deodorant1.md) - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md) - [Scented Aluminum Free Deodorants](https://www.trendhunter.com/trends/sunny-daze.md) - [Effective All-Natural Deodorants](https://www.trendhunter.com/trends/rollon-deodorant.md)