# Savory Plant Protein Shakes Not Rocket Science's Plant Power Gazpacho is a First of Its Kind By Laura McQuarrie | Published 2026-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-power-gazpacho References: [greenqueen.hk](https://www.greenqueen.com.hk/future-food-quick-bites-beyond-meat-starbucks-alpro-matcha-india-plant-protein/) & [notrocketscience.in](https://notrocketscience.in/products/plant-power-gazpacho)  Familiar, reliable vanilla and chocolate flavors are the most popular protein powder flavors and at a time when consumers are looking for bold, unexpected flavors, Not Rocket Science flipped to the savory side to introduce India's first [savory plant protein shake](https://www.trendhunter.com/trends/plantbased-protein-smoothie), [Plant Power](https://www.trendhunter.com/trends/chewy-protein-bars) Gazpacho. Plant Power Gazpacho boasts 19 grams of smooth and satisfying [plant-powered pea protein](https://www.trendhunter.com/trends/readytomix-protein-powder), 250mg of clinically studied KSM-66 ashwagandha, and a unique, Mediterranean-inspired tomato and bell pepper flavor for those who want something different than dessert in a bottle. Not Rocket Science also offers its Plant Power product in Green Refresh (which similarly offers a break from overly sweet shakes with mellow green apple, cooling cucumber, and a touch of monk fruit and stevia) and Spiced Chai varieties. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 38% | Activity: 39% | Freshness: 68% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Savory Protein Beverages:** A shift toward tomato-and-spice flavored shakes reframes protein drinks from dessert substitutes to meal-like savory nutrition, enabling new product formats and flavor formulations. - **Functional Adaptogenic Blends:** Incorporating clinically studied adaptogens like KSM-66 ashwagandha into everyday shakes creates opportunities to merge mood and stress benefits with mainstream nutrition products. - **Low-sugar Plant Nutrition:** Demand for non-sweet, plant-based protein options paired with natural low-calorie sweeteners signals a move away from sugary supplements toward cleaner-tasting, health-focused beverages. ### Who This Affects Most - **Sports Nutrition:** The emergence of savory, plant-based shakes expands athlete-targeted offerings by presenting satiating, savory recovery and meal-replacement solutions that deviate from traditional sweet profiles. - **Ready-to-drink Food and Beverage:** Shelf-stable savory protein beverages open pathways for novel RTD categories that combine convenience with full-flavor meal experiences for on-the-go consumers. - **Ingredient Supply and Formulation:** Growth in savory plant proteins and adaptogen integration drives demand for tailored pea protein isolates, natural flavor systems, and clinically validated botanical ingredients. ## Related on Trend Hunter - [Precision Fermentation Protein Powders](https://www.trendhunter.com/trends/animalfree-egg-white-protein-powder.md) - [Chilled Plant-Based Protein Snacks](https://www.trendhunter.com/trends/quorn-protein-bites.md) - [Dubai-Style Protein Powders](https://www.trendhunter.com/trends/dubai-chocolate-flavored-protein-powder.md) - [Amino Acid-Rich Dietary Supplements](https://www.trendhunter.com/trends/sculpt-9.md) - [Candy-Flavored Clear Protein Powders](https://www.trendhunter.com/trends/clean-simple-eats-clear-protein-powder.md) - [Multi-Source Protein Powders](https://www.trendhunter.com/trends/six-fold-protein-powder.md) - [Asian-Inspired Protein Powders](https://www.trendhunter.com/trends/plantiigood.md) - [Grass-Fed Beef Protein Powders](https://www.trendhunter.com/trends/grassfed-beef-protein-isolate.md) - [Cookie-Flavored Protein Tablets](https://www.trendhunter.com/trends/pila-proteica.md)