# Fluffy Carbon-Neutral Sandals UGG's Eye-Catching Plant Power Collection Uses Sustainable Materials By Laura McQuarrie | Published 2021-03-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/plant-power-collection References: [prnewswire](https://www.prnewswire.com/news-releases/ugg-debuts-plant-power-a-collection-made-with-carbon-neutral-plant-based-materials-301242200.html) & [feelgoodfuture.ugg](http://www.feelgoodfuture.ugg.com/) [UGG's](https://www.trendhunter.com/trends/reimagined-by-ugg) Plant [Power](https://www.trendhunter.com/trends/rad-power-bikes-radkick) Collection includes styles that are made with carbon-neutral, plant-based materials yet as fun and colorful as ever. The Fluff Sugar Platform and Fluff Sugar Sandal boast eye-catching designs and eco-friendly material choices such as the SugarSole derived from renewable sugarcane, which is significant for reducing dependency on fossil fuels. There's also texture-rich fluff made from plant-based TENCEL branded lyocell fibers made of wood pulp that comes from sustainably managed forests that are [Forest Stewardship Council](https://www.trendhunter.com/trends/tide-evo-laundry-detergent) certified. In the future, UGG Plans to introduce even more recycled, repurposed, plant-based and bio-based solutions and increase the use of these innovative materials by 35% by 2027. Additionally, the Plant Power Collection will be mindfully packaged in a way that helps to reduce shipping waste. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 71% | Activity: 71% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Fashion:** The popularity of eco-friendly, plant-based clothing has increased tremendously in recent times, which creates an opportunity for UGG to expand its product range in this domain - **Recycling and Repurposing:** Going forward, UGG can focus on developing innovative recycling solutions that help repurpose old products into newer ones, reducing overall waste production - **Carbon-neutral Footwear:** UGG can continue to present new footwear designs that are carbon-neutral, which not only helps reduce dependency on fossil fuels but also serves as a competitive advantage over firms that take a more traditional approach to manufacturing shoes ### Where This Applies - **Fashion:** The fashion industry is gradually moving towards environmentally sustainable products, which presents an opportunity for firms like UGG to establish a foothold in this dynamic and rapidly evolving market - **Renewable Materials:** Industries that rely heavily on renewable materials such as sugarcane and wood pulp can benefit from UGG's cutting-edge research and innovation in this domain to produce ecofriendly and cost-effective solutions - **Packaging:** The packaging industry can benefit from UGG's mindfully packaged shoes, as the company uses methods that help reduce shipping waste and promote sustainability ## Related on Trend Hunter - [Repurposed Patchwork Footwear](https://www.trendhunter.com/trends/reimagined-by-ugg.md) - [3-in-1 Platform Shoes](https://www.trendhunter.com/trends/ugg-goldenrise.md) - [Algae-Made Slippers](https://www.trendhunter.com/trends/vegan-slippers.md) - [Woven Sandal Collections](https://www.trendhunter.com/trends/woven-sandals.md) - [Sustainable Winter-Ready Footwear](https://www.trendhunter.com/trends/timberland-2.md) - [Plant-Based Footwear Outsoles](https://www.trendhunter.com/trends/natural-rubber-outsoles.md) - [Sustainably Minded Straw Slippers](https://www.trendhunter.com/trends/bc-softwear.md) - [Petroleum Product-Free Shoes](https://www.trendhunter.com/trends/the-ripple-shoe.md) - [LA-Inspired Suede Slippers](https://www.trendhunter.com/trends/erewhon-3.md)