# Energizing Nut Milks Califia Farms' Newest Plant Milk Boasts Maca and Eight Grams of Protein By Laura McQuarrie | Published 2017-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-milk References: [wellandgood](https://www.wellandgood.com/good-food/expo-west-healthy-food-drink-2017/slide/5/) & [califiafarms](https://www.califiafarms.com/shop-products/plant-milks) This all-new plant milk from Califia Farms launched at Natural Foods Expo West in California features the almond milk, cardamom and the superfood maca as a main ingredient, which is revered for its ability to boost energy and dissipate stress. The [dairy-free and soy-free protein drink](https://www.trendhunter.com/trends/proteinrich-milk-alternative) boasts eight grams of protein, all of which come from plants. Alongside the release of its Maca-‘nilla Protein Almond Milk, Califia Farms will also be launching another new beverage that boasts an ultra-energizing blend of [maca and espresso](https://www.trendhunter.com/trends/maca-latte). Many consumers are now turning to [plant-based sources of protein](https://www.trendhunter.com/trends/ripple-organic-plantbased-milk) as a way to meet their nutritional requirements in a way that is easier on the environment than getting their protein from meat. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 46% | Activity: 35% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Proteins:** The growing demand for plant-based protein sources presents an opportunity for businesses to innovate and offer alternative protein options. - **Superfood Ingredients:** Incorporating superfood ingredients like maca into food and beverage products can attract health-conscious consumers looking for functional benefits. - **Dairy-free and Soy-free Alternatives:** There is a rising market for dairy-free and soy-free alternative products, creating space for companies to develop innovative plant-based milks and protein drinks. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can tap into the demand for plant-based protein drinks and milk alternatives by developing innovative products that cater to health-conscious consumers. - **Health and Wellness:** The health and wellness industry can explore the use of superfood ingredients like maca to create functional beverages that promote energy and stress relief. - **Sustainable Food Production:** The concept of using plant-based protein sources as a sustainable alternative to meat opens up opportunities for businesses in the sustainable food production industry. ## Related on Trend Hunter - [RTD Protein-Infused Coffees](https://www.trendhunter.com/trends/protein-vanilla-almond-latte.md) - [Simple Protein-Infused Soymilks](https://www.trendhunter.com/trends/simple-organic-soymilk.md) - [Grab-and-Go Plant Protein Drinks](https://www.trendhunter.com/trends/notmilk-high-protein.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/almondmilk-protein-shakes.md) - [Plant-Based Protein-Rich Alt Milks](https://www.trendhunter.com/trends/alpro-plant-protein.md) - [High-Protein Almond Alt Milks](https://www.trendhunter.com/trends/silk-protein.md) - [Organic Plant-Based Milk Products](https://www.trendhunter.com/trends/califia-farms-organic.md) - [Dessert-Inspired Protein Drinks](https://www.trendhunter.com/trends/rebbl-protein-coconut-macaroon.md) - [Clean-Label Macadamia Milks](https://www.trendhunter.com/trends/mac-nut-kiki-milk.md)