# Vegan-Inspired Body Washes Dove Partners with On Third Thought for Plant Milk Skincare By Grace Mahas | Published 2025-04-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/plant-milk-skincare References: [dove](https://www.dove.com/ca/en/collections/dove-plant-milk-collection.html)  [Dove Canada](https://www.trendhunter.com/trends/dove-plant-milk-gelato-bar) has launched a new line of Plant Milk Body Washes and Cleansing Bars featuring indulgent scents that draw inspiration from plant-based milks. The collection includes Almond Milk & Green Apple, Oat Milk & Berry Brulee, and Turmeric Milk & Lemon Drop varieties, offering consumers a sensorial experience that bridges skincare and confectionery notes. The brand is showcasing these new products through a multi-sensory marketing approach that strengthens the connection between the olfactory elements of personal care and culinary indulgence. To amplify consumer engagement, Dove has collaborated with local vegan-friendly gelato brand On [Third Thought](https://www.trendhunter.com/trends/the-7-virtues-and-on-third-thought) to create the Dove Plant Milk Gelato Bar pop-up experience. This limited-time activation features custom gelato flavors inspired by the body wash scents and will appear at several Toronto locations, including Trinity Bellwoods Park and [Toronto Metropolitan](https://www.trendhunter.com/trends/the-afterglow-bowl) University throughout April. The initiative allows consumers to sample both the skincare products and their culinary counterparts, creating a comprehensive brand experience that engages multiple senses simultaneously. Image Credit: Dove ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 83% | Activity: 89% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Multi-sensory Marketing Experiences:** Brands are utilizing multi-sensory marketing to create immersive experiences that engage consumers on multiple levels, blending sensory inputs from different domains. - **Culinary-inspired Skincare:** The fusion of culinary scents with personal care products is captivating consumers with novel, indulgent experiences that elevate traditional skincare routines. - **Vegan Skincare Innovations:** Rising consumer demand for ethical and sustainable products is driving innovation in vegan skincare formulations that emphasize plant-based ingredients and eco-friendly practices. ### Where This Applies - **Personal Care Industry:** The personal care sector is exploring new frontiers by incorporating culinary-inspired aromas and ingredients in product lines to enhance consumer appeal. - **Food and Beverage Industry:** Collaborations between skincare and food brands are creating crossover opportunities that allow food companies to extend their expertise into new sensory-driven marketing initiatives. - **Event and Experiential Marketing Industry:** Pop-up experiences and sensory-rich marketing events are becoming increasingly vital in the event and experiential marketing industry to attract and engage modern consumers. ## Related on Trend Hunter - [Bodycare-Inspired Gelato Bars](https://www.trendhunter.com/trends/dove-plant-milk-gelato-bar.md) - [Nourishing Plant-Based Cleansing Bars](https://www.trendhunter.com/trends/dove-plant-milk-cleansing-bars.md) - [Bathing-Inspired Pop-Ups Bars](https://www.trendhunter.com/trends/dovedeluxebar.md) - [Mindful Skincare Body Washes](https://www.trendhunter.com/trends/serum-body-wash.md) - [Premium Body Care Expansions](https://www.trendhunter.com/trends/dove-serum.md) - [Mood-Boosting Body Washes](https://www.trendhunter.com/trends/vegan-body-wash-collection.md) - [Body Scrub-Inspired Smoothies](https://www.trendhunter.com/trends/dove-x-juice-press.md) - [Plant-Based Body Washes](https://www.trendhunter.com/trends/corpus.md) - [Skincare Serum Body Washes](https://www.trendhunter.com/trends/dove-serum-body-wash.md)