# Eco Nut Milk Concentrates JOI's Plant Milk Concentrates are 100% Sustainably Packaged By Laura McQuarrie | Published 2021-10-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/plant-milk-concentrates References: [fashionunited.uk](https://fashionunited.uk/news/retail/h-m-to-explore-blockchain-rental-service-in-germany/2021101958544) & [addjoi](http://addjoi.com/)  JOI is changing the alternative milk category with its innovative plant milk concentrates and newly unveiled sustainable packaging. The brand's shelf-stable plant milk and creamer bases are made with whole, all-natural ingredients with zero added preservatives or sugar, and a single jar of JOI Plant Milk Concentrate can make up to seven quarts of plant-based milk. The brand is introducing JOI Oat Milk Powder in compostable pouches, the first-ever dairy alternative packaging of its kind, that completely decomposes via home and community composting solutions—a single compostable pouch makes a gallon of plant-based milk. The refreshed branding for JOI is fun and expressive with bright colors to bring attention to products like Almond, Organic Almond, Cashew, Organic Cashew and Hazelnut Cashew Oat Creamers. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 68% | Activity: 65% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Plant Milk:** Opportunity for sustainable packaging alternatives in the dairy-free milk industry through compostable packaging solutions. - **All-natural Ingredients:** Opportunity for companies in the dairy-free milk industry to market their product as natural and without added sugar or preservatives. - **Concentrated Plant Milk:** Opportunity for businesses in the plant-based milk industry to produce concentrated plant milk products that can make several quarts of milk from one jar. ### Sectors Adopting This - **Plant-based Milk:** The plant-based milk industry has an opportunity to offer healthier, more sustainable alternatives to traditional milk products. - **Packaging:** Companies in the packaging industry can innovate and create more sustainable and compostable packaging solutions for dairy-free products. - **Food and Beverage:** Opportunities for businesses in the food and beverage industry to create plant-based milk and creamer products made with all-natural ingredients and no added sugar or preservatives. ## Related on Trend Hunter - [Hemp Milk Concentrates](https://www.trendhunter.com/trends/hemp-milk-concentrate.md) - [Plant-Based Beverage Concentrates](https://www.trendhunter.com/trends/beverage-concentrate.md) - [Oat Drink Powders](https://www.trendhunter.com/trends/overherd.md) - [Oat Milk Powders](https://www.trendhunter.com/trends/oat-mlk-powder.md) - [Plant-Based Milk Pods](https://www.trendhunter.com/trends/plantbased-milk-pods.md) - [Nut Milk Pastes](https://www.trendhunter.com/trends/nut-milk-paste.md) - [Chef-Crafted Plant Milks](https://www.trendhunter.com/trends/edenesque.md) - [Flatpack Sheet-Style Oat Milks](https://www.trendhunter.com/trends/flat-pack-oat-milk.md) - [Three-Ingredient Nut Milks](https://www.trendhunter.com/trends/simple-line.md)