# Wholesome Meatless Alternatives Plant-It's Meatless Innovations Were Inspired by Bakery Science By Laura McQuarrie | Published 2021-12-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-it References: [vegconomist](https://vegconomist.com/companies-and-portraits/plant-it-expo-debut/) & [plantit](https://www.plantit.com/)  Irish alternative protein company Plant-It recently attended its first international trade show, Plant Based World Expo, and exhibited its range of meatless products. The products range from [chicken-free bites](https://www.trendhunter.com/trends/just-meat-chicken) to [meat-free burger patties](https://www.trendhunter.com/trends/taste-of-the-world-burgers) and the brand is on the mission to become a leading food brand. As Noreen Gallagher, CEO of Plant-It, says, “Put simply, we make great tasting food that happens to be plant-based." The innovative plant-based products are made using Texsol technology, which was inspired by bakery science. This technology transforms fiber and protein strands from various beans and lentils into useful formulas. Ingredients like peas, beetroot, onion and quinoa are some of the wholesome ingredients that are prominently labeled on the front of the product packaging. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 49% | Activity: 70% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Meatless Alternatives:** The growing demand for plant-based alternatives presents opportunities for companies like Plant-It to create new and innovative meatless products. - **Texsol Technology:** Texsol technology, inspired by bakery science, presents opportunities for companies in other industries to explore the use of this technology for food innovation. - **Clean Label:** Clean label, highlighting wholesome ingredients, is a growing trend and presents opportunities for companies to differentiate their products and appeal to health-conscious consumers. ### Sectors Adopting This - **Food Industry:** Plant-It's innovative plant-based products present opportunities for companies in the food industry to enter the growing plant-based market and provide consumers with meatless alternatives. - **Technology Industry:** Texsol technology, used by Plant-It to create plant-based products, presents opportunities for companies in the technology industry to explore the use of this technology for food innovation. - **Retail Industry:** The clean label trend, prominently featured on Plant-It's packaging, presents opportunities for companies in the retail industry to offer products with wholesome ingredients and appeal to health-conscious consumers. ## Related on Trend Hunter - [Artisan-Style Plant-Based Meats](https://www.trendhunter.com/trends/planteneers.md) - [Inaugural Plant-Based Chicken Fillets](https://www.trendhunter.com/trends/plantaway-chickn-fillet.md) - [Minimal Ingredient Alt Meats](https://www.trendhunter.com/trends/more-foods.md) - [Functional Affordable Plant-Based Foods](https://www.trendhunter.com/trends/planteneers-fiildmeat-s-111404-system.md) - [Meaty Beef Alternatives](https://www.trendhunter.com/trends/plant-based-beef-alternative.md) - [Plant-Based Meat-Like Extrudates](https://www.trendhunter.com/trends/planteneers-fiildtex.md) - [Minimal Ingredient Meat Alternatives](https://www.trendhunter.com/trends/cleanbean-products.md) - [Lamb-Inspired Meat Alternatives](https://www.trendhunter.com/trends/plantbased-lamb-strips.md) - [Whole-Cut Vegan Meats](https://www.trendhunter.com/trends/plant-based-whole-cuts.md)