# Tween Eco Activists ‘Plant for the Planet' Founder Felix Finkbeiner Plants One Million By Katie Cordrey | Published 2010-06-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/plant-for-the-planet References: [care2](http://www.care2.com/greenliving/boy-inspires-planting-of-one-million-trees.html) & [plant-for-the-planet.org](http://plant-for-the-planet.org/) In 2007, inspired by Kenyan Wangari Maathai, nine-year-old Felix Finkbeiner made an English language presentation to his classmates of his idea to [plant one million trees](https://www.trendhunter.com/trends/climate-education-program) in Germany. Finkbeinger ended his presentation with the words, “Let’s plant a million trees in every country of the world,” and the [Plant for the Planet](https://www.trendhunter.com/trends/florette-and-mr-plant-geek) movement was born. Plant for the Planet has a target goal of planting 212 million trees worldwide. So far they have planted just over a million trees with about 1.4 million more pledged for planting. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 21% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Youth-led Environmental Activism:** The rise of young activists like Felix Finkbeiner presents opportunities for businesses to support and collaborate with youth-led sustainability initiatives. - **Global Tree-planting Initiatives:** The growing momentum of global tree-planting movements, such as Plant for the Planet, opens up avenues for businesses to contribute to reforestation efforts and promote ecological sustainability. - **Social Impact Entrepreneurship:** The success of Felix Finkbeiner and Plant for the Planet highlights the potential for businesses to pursue profitable endeavors while simultaneously creating positive social and environmental impact. ### Sectors Adopting This - **Environmental Conservation:** The increasing awareness and engagement of young people in environmental issues provides opportunities for businesses involved in conservation efforts, such as sustainable forestry and habitat restoration. - **Education and Training:** There is a growing need for educational programs and training initiatives that empower and equip young individuals to take action on environmental challenges, creating a potential niche for businesses in the education sector. - **Sustainable Technology:** The demand for innovative and eco-friendly solutions to counteract climate change and promote sustainable practices opens up opportunities for businesses in the renewable energy, green building, and clean technology sectors. ## Related on Trend Hunter - [Massive Tree-Planting Initiatives](https://www.trendhunter.com/trends/national-forest-foundation.md) - [Distiller Tree Planting Initiatives](https://www.trendhunter.com/trends/redwood-empire-whiskey.md) - [In-Game Tree-Planting Initatives](https://www.trendhunter.com/trends/match-masters.md) - [Community Tree-Planting Applications](https://www.trendhunter.com/trends/furthr.md) - [Tree-Planting Retail Initiatives](https://www.trendhunter.com/trends/albertsons-companies.md) - [Subscription-Based Climate Action Platforms](https://www.trendhunter.com/trends/climate-action-platform.md) - [Carbon-Neutral LED Trees](https://www.trendhunter.com/trends/led-tree.md) - [Retailer Tree Planting Games](https://www.trendhunter.com/trends/af-blakemore-son-plant-win.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md)