# Green Canvas Campaigns The Plant for the Planet Ads by Legas Delaney are an Eco-Friendly Reminder By Ana Lopez | Published 2012-01-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/plant-for-the-planet-ads References: [thisiscolossal](http://www.thisiscolossal.com/2012/01/cut-leaf-illustrations-for-plant-for-the-planet/) & [leagasdelaney](http://www.leagasdelaney.com/) The gorgeous Plant for the Planet ads are not only pieces of art, but they also a clever way to direct the world’s attention towards the importance of [planting more trees](https://www.trendhunter.com/trends/match-masters). The advertising group Legas Delaney beautifully executed a [green campaign](https://www.trendhunter.com/trends/reconnect-with-nature) by using [tree leaves as canvasses](https://www.trendhunter.com/trends/the-leaves). With the tagline “Every leaf traps CO2,” Plant for the Planet wants to encourage people to donate a tree. In order to illustrate the correlation between leaves and CO2, the agency digitally carved designs into leaves, which literally show how CO2 is released into the environment; for instance, an airplane flying in the sky. Beautifully colored and created, the Plant for the Planet ads use art to raise awareness about an important issue. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 60% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Advertising:** Using natural elements as canvasses for ads is a disruptive innovation opportunity in the advertising industry. - **Environmental Awareness Campaigns:** Creating visually stunning ads that draw attention to environmental issues offers a disruptive innovation opportunity in the marketing industry. - **Interactive Advertising:** Incorporating digital elements into traditional advertising mediums, like carving designs into leaves, offers a disruptive innovation opportunity in the advertising industry. ### Sectors Adopting This - **Advertising:** Using natural elements as canvasses for ads is a disruptive innovation opportunity in the advertising industry. - **Marketing:** Creating visually stunning ads that draw attention to environmental issues offers a disruptive innovation opportunity in the marketing industry. - **Digital Media:** Incorporating digital elements into traditional advertising mediums, like carving designs into leaves, offers a disruptive innovation opportunity in the digital media industry. ## Related on Trend Hunter - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Artwork-Adorned Reusable Bags](https://www.trendhunter.com/trends/reusable-bag-campaign.md) - [Sustainable Music Festival Campaigns](https://www.trendhunter.com/trends/no-tent-left-behind.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md)