# Plant-Based Butter Sticks Country Crock Makes 'Plant Butter' from Olive, Almond & Avocado Oils By Laura McQuarrie | Published 2019-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-butter References: [instagram](https://www.instagram.com/p/Bvyz_ZFDP2I/) & [countrycrock](https://www.countrycrock.com/product/category/1309196/plant-butter-sticks/) Country Crock is now introducing a range of Plant Butter products in tubs and sticks that have the potential to be used as an alternative to butter in a variety of cooking and baking applications. These products are made with plant-based oils, including olive oil, almond oil and [avocado oil](https://www.trendhunter.com/trends/avocado-oil-shortening). Each of the dairy-free [plant-based butter sticks](https://www.trendhunter.com/trends/cinnamon-and-sugar-butter) boasts a light, creamy consistency and can be spread over toast or incorporated into recipes that call for sautéing or stir-frying. These gluten-free, better-for-you alternatives to butter from Upfield's Country Crock have the potential to help consumers explore the beginnings of a plant-powered diet, especially as these dairy-free sticks can be used as a simple swap for a staple kitchen ingredient to many. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 59% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Plant-based Diets:** The introduction of Country Crock's Plant Butter sticks presents an opportunity for businesses to explore the growing interest in plant-based diets. - **Alternative Food Ingredients:** The use of oils such as olive oil, almond oil, and avocado oil in Country Crock's Plant Butter presents an opportunity for businesses to experiment with using alternative food ingredients in their products. - **Better-for-you Alternatives:** The gluten-free and dairy-free properties of Country Crock's Plant Butter presents an opportunity for businesses to create better-for-you alternatives for consumers who are looking for healthier food options. ### Industries Being Reshaped - **Food and Beverage:** Country Crock's Plant Butter is a disruptor in the food and beverage industry, presenting an opportunity for other businesses to explore and experiment with plant-based ingredients. - **Health and Wellness:** Country Crock's Plant Butter contributes to the growing health and wellness industry as consumers seek healthier food options, presenting an opportunity for businesses to create more products in this category. - **Sustainable Agriculture:** As the use of plant-based ingredients increases in popularity, Country Crock's Plant Butter presents an opportunity for businesses to explore sustainable agriculture practices in order to keep up with demand. ## Related on Trend Hunter - [Plant-Based Butter Alternatives](https://www.trendhunter.com/trends/plantbased-butter-alternatives.md) - [Plant-Powered Whipping Creams](https://www.trendhunter.com/trends/country-crock-plant-cream.md) - [Realistic Plant-Based Butters](https://www.trendhunter.com/trends/beleaf-plantbetter.md) - [Cultured Plant-Based Butters](https://www.trendhunter.com/trends/future-of-butter.md) - [European-Style Plant-Based Butters](https://www.trendhunter.com/trends/plant-butter-spread.md) - [Free-From Plant Butters](https://www.trendhunter.com/trends/nextgeneration-plantbased-butter.md) - [Allergen-Free Butter Alternatives](https://www.trendhunter.com/trends/unbutter.md) - [Premium Plant-Based Spreads](https://www.trendhunter.com/trends/lurpak-plant-based.md) - [Oil-Based Vegan Butters](https://www.trendhunter.com/trends/organic-buttery-plantbased-spread.md)