# European-Style Plant-Based Butters Naturli Plant Butter Spread Has a 100% Vegan-Friendly Recipe By Michael Hemsworth | Published 2023-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-butter-spread References: [preparedfoods](https://www.preparedfoods.com/articles/128245-naturli-plant-butter-spread-plant-butter-block) & [naturli-foods](http://www.naturli-foods.com/)  The Naturli Plant Butter Spread is a product for the US market from the Danish brand that's perfect for consumers to try out as a replacement or alternative for traditional butter or margarine. The product is formulated with a [100% vegan-friendly recipe](https://www.trendhunter.com/trends/smoked-garlic-plant-btter) that is also palm oil and dairy-free to make it a versatile option for use on a variety of foods. The European style of the product includes cocoa butter, canola oil, coconut oil and almond butter to achieve the creamiest texture possible with no dairy in the recipe. The Naturli Plant Butter Spread is meant to taste and perform like spreadable butter, and is lower in saturated fat and cholesterol when compared to conventional butter. The product is also reported to have a [lower environmental impact](https://www.trendhunter.com/trends/savor-butter). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 18% | Activity: 41% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Butters:** Disruptive innovation opportunity: Develop new plant-based butter alternatives that replicate the taste and texture of traditional butter. - **Vegan-friendly Products:** Disruptive innovation opportunity: Create innovative vegan-friendly food options that appeal to a wider consumer base. - **Sustainable Food:** Disruptive innovation opportunity: Explore sustainable ingredients and practices to reduce environmental impact in the food industry. ### Who This Affects Most - **Food Manufacturing:** Disruptive innovation opportunity: Incorporate more plant-based and sustainable ingredients into food product development. - **Dairy Alternatives:** Disruptive innovation opportunity: Develop alternative products to traditional dairy that are both vegan-friendly and environmentally sustainable. - **Health and Wellness:** Disruptive innovation opportunity: Create products that promote healthier alternatives to traditional food options, such as lower saturated fat and cholesterol content. ## Related on Trend Hunter - [Sustainable Dairy-Free Spreads](https://www.trendhunter.com/trends/flora-plant-btter-spreadable.md) - [Premium Plant-Based Spreads](https://www.trendhunter.com/trends/lurpak-plant-based.md) - [Free-From Plant Butters](https://www.trendhunter.com/trends/nextgeneration-plantbased-butter.md) - [Realistic Plant-Based Butters](https://www.trendhunter.com/trends/beleaf-plantbetter.md) - [Oil-Based Vegan Butters](https://www.trendhunter.com/trends/organic-buttery-plantbased-spread.md) - [Free-From Plant-Based Food Spreads](https://www.trendhunter.com/trends/flora-spreads.md) - [Buttery Plant-Based Spreads](https://www.trendhunter.com/trends/wesson-plant-butters.md) - [Spreadable Vegan Butters](https://www.trendhunter.com/trends/vegan-buttery-spread.md) - [Spreadable Free-From Butter Products](https://www.trendhunter.com/trends/all-things-butter-spreadable.md)