# Plant-Based Digestive Tonics Waku Plant-Based Tonics Have Anti-Inflammatory & Digestive Benefits By Laura McQuarrie | Published 2019-09-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-tonic References: [bevnet](https://www.bevnet.com/news/2019/waku-releases-brand-refresh-new-flavor) & [livewaku](https://livewaku.com/) At Natural Products Expo East, Waku Plant-Based Tonic showed off a fresh new look to better show off its many functional benefits. The bottled beverages are made with 20 herbs and flowers, which are packed with anti-inflammatory, digestive and analgesic properties to support overall well-being. The low-calorie, vegan and caffeine-free products are available in varieties like Lemon Mint, Passion Fruit, Ginger Lemongrass and the Unsweetened Floral Blend. The newest addition to the brand's portfolio is the 10-calorie, unsweetened Raspberry Rose, which has a refreshingly sweet and floral flavor of its own. Some of the potent super herbs that can be found in these [functional beverages](https://www.trendhunter.com/trends/multifunctional-juices) include white and black basil, chamomile, spearmint, starflower, fennel, sweet oregano and more. Waku invites people to try its "[plant-based tonic](https://www.trendhunter.com/trends/brez-flow) for a week and feel how it improves your [digestive health](https://www.trendhunter.com/trends/rescue-bloat)." ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 60% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Plant-based Digestive Tonics:** As consumers seek more natural and functional beverage options, there is a disruptive innovation opportunity in developing plant-based digestive tonics with unique and interesting flavors. - **Functional Beverages:** With growing demand for functional beverages that offer various health benefits, there is an opportunity to innovate and offer new and unique flavor combinations while incorporating different plant-based ingredients. - **Herbal Supplements:** As consumers continue to prioritize natural wellness and herbal remedies, there is a potential opportunity to develop new herbal supplements or tonics that target specific health needs or concerns. ### Who This Affects Most - **Natural Products:** Companies in the natural products industry can explore innovation in plant-based tonics or supplements to expand their offerings and appeal to health-conscious consumers. - **Beverage Industry:** Incorporating plant-based ingredients and unique flavor combinations into functional beverages can provide a disruptive innovation opportunity for beverage companies to appeal to health-conscious consumers with different taste preferences. - **Nutraceuticals:** Formulating plant-based tonics and supplements with specific functional health benefits can be a potential disruptive innovation opportunity for companies in the nutraceutical industry to meet the growing demand for natural wellness products. ## Related on Trend Hunter - [Health-Focused Herbal Tonics](https://www.trendhunter.com/trends/herbal-tonic.md) - [Delicious Hydration-Focused Beverages](https://www.trendhunter.com/trends/healthy-botanical-beverage.md) - [Non-Alcoholic Functional Tonics](https://www.trendhunter.com/trends/mood-by-boochcraft.md) - [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md) - [Sparkling Wellness Sodas](https://www.trendhunter.com/trends/wellness-soda.md) - [Calming Botanical Waters](https://www.trendhunter.com/trends/botanical-waters.md) - [Plant-Powered Energy Tonics](https://www.trendhunter.com/trends/feel-free-kava-mate-tonic.md) - [Botanical Vodka Seltzers](https://www.trendhunter.com/trends/plant-botanical.md) - [Contemporary Herbal Blends](https://www.trendhunter.com/trends/plants-to-the-rescue.md)