# Plant-Based Toaster Pastries Ghetto Gastro's Toaster Pastries are Powered by Whole Grains By Laura McQuarrie | Published 2024-03-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-toaster-pastries References: [thedieline](https://thedieline.com/blog/2024/3/20/35-tasty-highlights-from-expowest-2024) & [ghettogastro](https://ghettogastro.com/)  [Ghetto Gastro](https://www.trendhunter.com/trends/ghetto-gastro-brown-sugar) is an edgy brand that's daring to disrupt the breakfast category with bold designs and plant-based toaster pastry flavors that challenge the category leader. At Natural Products Expo West 2024, the brand showcased toaster pastry flavors like Chocolate Raspberry, PB&J and Strawberry made with nutritious whole grains and natural vegetable juice powders for color. Ghetto Gastro, the culinary collective by Jon Gray, Pierre Serrao and Lester Walker, celebrates The Bronx as a community and its role in global food, fashion, music, art and design scenes. The brand debuted a bold new look for its official launch in [Target](https://www.trendhunter.com/trends/ghetto-gastro-breakfast-collection), sharing not only toaster pastries for a new generation but also pancake and waffle mixes, and maple syrups. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 72% | Activity: 44% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Breakfast Products:** Opportunity to innovate in creating plant-based breakfast items with bold flavors and visually appealing designs. - **Whole Grain Innovation:** Exploring the use of whole grains in innovative food products to enhance nutrition and flavor profiles. - **Culinary Collective Branding:** Branding opportunities in celebrating communities and diverse cultural influences in food and lifestyle products. ### Where This Applies - **Food & Beverage:** Innovating in the food industry by introducing plant-based, whole grain options with unique flavors and packaging. - **Culinary Design:** Exploring disruptive culinary designs and flavor combinations for a new generation of food enthusiasts and health-conscious consumers. - **Retail & Lifestyle:** Opportunities to disrupt the retail sector by introducing culturally significant and community-focused lifestyle products like gourmet breakfast items. ## Related on Trend Hunter - [Fall-Flavored Toaster Pastries](https://www.trendhunter.com/trends/ghetto-gastro-brown-sugar.md) - [Nostalgic Adult Breakfast Products](https://www.trendhunter.com/trends/ghetto-gastro-breakfast-collection.md) - [High-Protein Toaster Pastries](https://www.trendhunter.com/trends/flings.md) - [Wholesome Toaster Pastries](https://www.trendhunter.com/trends/smash-foods-toasties.md) - [High-Protein Toaster Pastries](https://www.trendhunter.com/trends/legendary-foods-protein-pastry.md) - [Savory Toaster Pastries](https://www.trendhunter.com/trends/ginsters-pastry-toasties.md) - [Protein-Forward Toaster Pastries](https://www.trendhunter.com/trends/magic-spoon-protein-pastries.md) - [Artisanal Pancake Syrup](https://www.trendhunter.com/trends/sovereign-syrup-sorghum.md) - [Stylish Kitchen Appliances](https://www.trendhunter.com/trends/cruxgg.md)