# Plant-Based Sushi Rolls Konscious Foods' Plant-Based Sushi Rolls are Ready to Thaw and Eat By Laura McQuarrie | Published 2023-02-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-sushi-rolls References: [newhope](https://www.newhope.com/products-and-trends/nexty-awards-finalists-natural-products-expo-west-2023/gallery?slide=3) & [ca.konscious](https://ca.konscious.com/products/rainbow-roll)  Storebought vegetable sushi rolls can be a bit lackluster but making sushi from scratch is time-consuming, so [Konscious Foods'](https://www.trendhunter.com/trends/plant-based-poke-bowl) plant-based sushi rolls are the best option for those who crave wholesome veggies and [plant-based proteins](https://www.trendhunter.com/trends/plantbased-fish-product). The plant-based sushi rolls are ready to thaw and eat, which means they're not only convenient, they're playing a part in reducing overfishing of the oceans. The brand offers a plant-powered take on popular sushi roll varieties like the classic Rainbow Roll and Tuna Avocado Roll. To prepare, a hot water bath is needed so that the frozen sushi package can be fully submerged, then left to rest at room temperature for a few minutes before serving. Konscious Foods' Plant-Based [California](https://www.trendhunter.com/trends/gator-tater-menu) Roll has been chosen as a NEXTY Awards finalist in the Best New Frozen Product category at Natural Products Expo West 2023. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 80% | Activity: 74% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Convenience Foods:** Konscious Foods' ready-to-eat plant-based sushi rolls highlight the trend of convenient plant-based alternatives to traditional foods. - **Sustainable Seafood Alternatives:** Konscious Foods' plant-based sushi rolls address the trend of consumers looking for sustainable seafood alternative products with plant-based proteins. - **Frozen Plant-based Foods:** Konscious Foods' frozen plant-based sushi rolls highlight the trend of consumers looking for healthy and convenient frozen food options. ### Industries Being Reshaped - **Plant-based Foods:** Konscious Foods' plant-based sushi rolls disrupt the traditional sushi industry and offers a new plant-based alternative. - **Frozen Foods:** Konscious Foods' frozen sushi rolls present a disruption to the frozen food industry by offering healthy and convenient frozen plant-based products. - **Sustainable Food Industry:** Konscious Foods' plant-based sushi rolls address the trend of sustainability in the food industry by providing a plant-based alternative to traditional seafood products. ## Related on Trend Hunter - [Frozen Onigiri Snacks](https://www.trendhunter.com/trends/plant-based-onigiri.md) - [Frozen-to-Fresh Poke Bowls](https://www.trendhunter.com/trends/plant-based-poke-bowl.md) - [Convenient Sushi Bakes](https://www.trendhunter.com/trends/sushi-bakes.md) - [Oven-Ready Sushi Snacks](https://www.trendhunter.com/trends/crushi.md) - [Plant-Powered Sushi Courses](https://www.trendhunter.com/trends/omakase-sushi-course.md) - [Plant-Based Foodservice Sashimis](https://www.trendhunter.com/trends/plantbased-tuna-sashimi.md) - [Pink Plant-Based Sushi Rolls](https://www.trendhunter.com/trends/plant-based-sushi-roll.md) - [Upcycled Rice Rolls](https://www.trendhunter.com/trends/unlimeat-kimbap.md) - [Grocery Store California Rolls](https://www.trendhunter.com/trends/trader-joes-california-roll.md)