# Pink Plant-Based Sushi Rolls The Barbie Roll by Niku Nashi is Wrapped in Pink Soy Paper By Laura McQuarrie | Published 2023-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-sushi-roll References: [barchart](https://www.barchart.com/story/news/19233109/la-la-lands-first-vegan-sushi-barbie-roll-debuts-at-niku-nashi) & [nikunashi.la](http://www.nikunashi.la)  Los Angeles' Niku Nashi is a destination for [plant-based sushi rolls](https://www.trendhunter.com/trends/glutenfree-sushi), including uniquely colored ones like The Barbie Roll. This new seasonal offering for vegans and non-vegans alike is a limited-time treat prepared with [fried oyster mushroom](https://www.trendhunter.com/trends/veggie-wow-bao), pickled cabbage, [plant-based caviar, plant-based spicy tuna](https://www.trendhunter.com/trends/plantbased-fish-product), burdock root and avocado, all wrapped in pink soy paper. This plant-based sushi dish is accented with sesame, spicy aioli, and siracha, offering an aesthetically appealing, texture-rich and sustainable way to enjoy sushi. "I've always believed that Barbie was vegan," said Niko Zaragoza, Executive Chef and Co-owner of Niku Nashi, "I suspect her radiant glow and her partner's 'Kenergy' stem from a plant-based diet." The Barbie Roll can be enjoyed at Niku Nash for lunch or dinner throughout the month of August, which makes it a perfect treat after seeing the new Barbie Movie in theaters. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 38% | Activity: 63% | Freshness: 17% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Sushi Rolls:** The Barbie Roll by Niku Nashi offers a unique twist on traditional sushi with plant-based ingredients like fried oyster mushroom, pickled cabbage, and plant-based caviar. - **Uniquely Colored Sushi:** Niku Nashi's limited-time treat, The Barbie Roll, stands out with its vibrant pink soy paper wrapping, providing an appealing visual experience for sushi lovers. - **Sustainable Sushi:** Niku Nashi's plant-based sushi rolls, such as The Barbie Roll, offer a sustainable way to enjoy sushi without compromising on taste or texture. ### Industries Being Reshaped - **Plant-based Food:** The rise of plant-based sushi rolls presents opportunities for the plant-based food industry to create innovative and appealing alternatives to traditional sushi rolls. - **Restaurant:** Restaurants can explore the trend of uniquely colored sushi and offer eye-catching options like The Barbie Roll to attract customers seeking a visually distinctive dining experience. - **Film and Entertainment:** The limited-time availability of The Barbie Roll makes it an attractive option for film-themed promotions or tie-ins, providing a unique treat for moviegoers after watching the new Barbie Movie. ## Related on Trend Hunter - [Plant-Based Sushi Rolls](https://www.trendhunter.com/trends/plant-based-sushi-rolls.md) - [Pink-Hued Cancer Awareness Sushis](https://www.trendhunter.com/trends/pink-sushi-rolls.md) - [Plant-Powered Sushi Courses](https://www.trendhunter.com/trends/omakase-sushi-course.md) - [Filmic Pink Burgers](https://www.trendhunter.com/trends/bk-barbie-combo.md) - [Doll-Themed Frozen Yogurts](https://www.trendhunter.com/trends/barbie-land-berry-pink.md) - [Vegan Heart-Shaped Cookie Doughs](https://www.trendhunter.com/trends/sweet-lorens-x-barbie.md) - [Modern Vegan Sushi Restaurants](https://www.trendhunter.com/trends/sushi-momo.md) - [Colorful Doll-Topped Cakes](https://www.trendhunter.com/trends/barbie-cakes.md) - [Meatless Slab Sushi](https://www.trendhunter.com/trends/vegan-spam-musubi.md)