# Potato Milk Smoothies DUG's Plant-Based Smoothies are Potato-Based Beverages By Laura McQuarrie | Published 2022-11-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-smoothies References: [fabnews.live](https://fabnews.live/dug-gets-smooth/) & [dugdrinks](https://dugdrinks.com/)  There are plenty of smoothies that are made with milk alternatives but [DUG](https://www.trendhunter.com/trends/potato-drink) is offering a completely new experience for smoothie lovers with its unique [plant-based smoothies](https://www.trendhunter.com/trends/plantbased-protein-smoothie). These smoothies help to meet the growing demand for plant-based, allergen-free offerings with a low fruit sugar content, plus they highlight a truly one-of-a-kind plant-based beverage made from potatoes. The DUG Smoothie is ready to be enjoyed in classic berry flavors like blueberry and raspberry, and it's positioned as the perfect healthy snack to enjoy on the go. Because DUG is made from potatoes, its beverages are rich in vitamins, minerals, fiber, protein and carbs, which makes it an interesting alternative to other kinds of milk alternatives on the market. Additionally, it boasts a low climate footprint and a formula that's free from lactose, milk, soy, gluten and nuts. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 83% | Activity: 88% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Plant-based Beverages:** There is a growing demand for plant-based, allergen-free offerings that highlight unique plant-based ingredients like potatoes, which can open doors for innovative new beverages. - **Low Sugar Content:** As consumers continue to prioritize health and wellness, low sugar content in beverages will remain a hot trend, encouraging new products with minimal fruit sugar content. - **Sustainable Products:** Consumers are increasingly concerned about the climate footprint of their food choices, creating opportunities for sustainable and eco-friendly food products that reduce environmental impact. ### Industries Being Reshaped - **Food and Beverage:** Opportunities exist to create new plant-based beverage products that utilize unique ingredients like potatoes and focus on low sugar content and sustainable practices. - **Health and Wellness:** As consumers continue to prioritize health and wellness, there is an opportunity to create products with minimal fruit sugar content that meet allergen and dietary restrictions. - **Environmental Sustainability:** Innovative companies can focus on creating sustainable and eco-friendly food products that reduce environmental impact and cater to consumers' concerns about climate change. ## Related on Trend Hunter - [Plant-Based Potato Drinks](https://www.trendhunter.com/trends/potato-drink.md) - [Potato Ice Creams](https://www.trendhunter.com/trends/potato-ice-creams.md) - [Veggie-Packed Smoothie Pops](https://www.trendhunter.com/trends/rabbit-food.md) - [Alternative Plant Beverages](https://www.trendhunter.com/trends/plik.md) - [Richly Flavored Protein Smoothies](https://www.trendhunter.com/trends/high-protein-smoothie.md) - [Grab-and-Go Plant Protein Drinks](https://www.trendhunter.com/trends/notmilk-high-protein.md) - [On-the-Go Fruit Protein Smoothies](https://www.trendhunter.com/trends/designer-smoothie.md) - [Organic High-Protein Smoothies](https://www.trendhunter.com/trends/organic-highprotein-smoothies.md) - [Plant-Based Protein Smoothies](https://www.trendhunter.com/trends/plantbased-protein-smoothie.md)