# Plant-Based Smoked Bacon La Vie's Vegan Bacon is Rich in Protein, Taste and Texture By Laura McQuarrie | Published 2023-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-smoked-bacon References: [vegconomist](https://vegconomist.com/interviews/la-vie-we-see-la-vie-becoming-largest-pork-brand-in-the-world/) & [laviefoods](https://www.laviefoods.com/en/)  [La Vie](https://www.trendhunter.com/trends/la-vie-salami-sticks) is introducing a new generation of plant-based meats with innovative products like [plant-based smoked bacon](https://www.trendhunter.com/trends/crumbled-bacon-toppings) that rival the look, taste and nutritional benefits of its animal-derived counterpart. Additionally, the vegan bacon is touted as a better alternative for the planet on account of it requiring 88% less CO2, 82% less water and 74% less land use. The versatile plant-based bacon is ready to be enjoyed for breakfast and layered onto lunchtime sandwiches. The demand for alternative plant-based foods is growing rapidly as people become more health-conscious and aware of the impact of their food choices. Plant-based foods are also becoming more accessible than ever before, and Romain Jolivet, the Chief Marketing and Creative Officer at La Vie, told [Vegconomist](https://www.trendhunter.com/trends/meati-breakfast-patties) "We see La Vie becoming the largest pork brand in the world, without touching a single pig." ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 1% | Activity: 2% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Meats:** The trend towards plant-based meat continues to rise as consumers become more health-conscious, and presents opportunities for companies to innovate and create new, sustainable meat alternatives. - **Sustainable Food Production:** The increased demand for alternative plant-based foods presents opportunities for companies to explore sustainable food production methods and reduce environmental impact. - **Health and Wellness:** The trend towards plant-based foods also reflects a larger emphasis on health and wellness, creating opportunities for companies to create and market products that prioritize health and wellness. ### Where This Applies - **Food and Beverage:** The food and beverage industry has a huge opportunity to innovate and expand into the growing plant-based food market, creating new and sustainable alternative meat products. - **Agriculture:** The agriculture industry can benefit from sustainable food production methods that reduce the negative impact of traditional meat production and meet the growing demand for alternative plant-based foods. - **Health and Nutrition:** The health and nutrition industry can benefit from the trend towards plant-based foods by developing and marketing products that prioritize health and wellness, and support the increasingly health-conscious consumer. ## Related on Trend Hunter - [Meatless Bacon Cubes](https://www.trendhunter.com/trends/meat-free-bacon.md) - [Delectable Plant-Based Bacons](https://www.trendhunter.com/trends/plantbased-bacons.md) - [Low-Fat Plant-Based Bacon](https://www.trendhunter.com/trends/77-foods-bacon.md) - [Better-for-You Plant-Based Bacon](https://www.trendhunter.com/trends/ozo-plantbased-bacon.md) - [Sizzling Plant-Based Bacon](https://www.trendhunter.com/trends/true-bite-plantbased-bacon.md) - [Ready-to-Eat Plant-Based Bacon](https://www.trendhunter.com/trends/crispy-bacon-style-strips.md) - [Plant-Based Dry-Cured Salami Snacks](https://www.trendhunter.com/trends/la-vie-salami-sticks.md) - [Seaweed-Based Bacon Alternatives](https://www.trendhunter.com/trends/umaro-foods.md) - [Plant-Based Bacon Lardons](https://www.trendhunter.com/trends/bacon-lardons.md)