# Plant-Powered Clean Skincare 'Clean as Kale' Makes 100% Plant-Based Skincare Without Fillers By Laura McQuarrie | Published 2018-09-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-skincare References: [cleanaskale](https://www.cleanaskale.com/) While there are now a number of naturally derived and [plant-based skincare products](https://www.trendhunter.com/trends/suppuru) being introduced, 'Clean as [Kale](https://www.trendhunter.com/trends/hydrating-gel-moisturizer)' is a brand that sets itself apart with a mission to offer truly clean and natural solutions to consumers. As the brand notes, "many of the 'natural' skincare products that we place on our bodies are full of artificial nasties and cheap, filler ingredients that are good for beauty manufacturers but terrible for our skin." Clean as Kale's product range is only made with [100% plant ingredients](https://www.trendhunter.com/trends/wylder-organics) and entirely excludes clay fillers, chemicals, preservatives and other undesirable additions. The product range includes a trio of Enzymatic Polishing Granules and two Activating Toners, each of which is formulated to support different skin types and issues. By-products from Clean as Kale's sister brand—Origin Almond, which makes cold-pressed almond juice—are worked into the skincare items as part of a waste-reducing initiative. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 78% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Naturally Derived Skincare:** Opportunity for brands to develop skincare products using naturally derived ingredients instead of artificial nasties and cheap fillers. - **Plant-based Skincare:** Potential for brands to create skincare products made exclusively from 100% plant ingredients, excluding clay fillers, chemicals, and preservatives. - **Waste-reducing Initiatives:** Opportunity to integrate by-products from other industries into skincare products as part of a waste-reducing initiative. ### Industries Being Reshaped - **Beauty & Wellness:** Beauty brands can explore the development of natural and plant-based skincare products to cater to the increasing consumer demand for clean and sustainable options. - **Sustainability:** Companies focusing on waste reduction can collaborate with skincare brands to incorporate waste by-products into their products and promote a circular economy. - **Natural Ingredients:** Suppliers of natural ingredients can partner with skincare brands to provide high-quality plant extracts and contribute to the clean and healthy skincare market. ## Related on Trend Hunter - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md) - [Upcycled Kale Moisturizers](https://www.trendhunter.com/trends/hydrating-gel-moisturizer.md) - [Potent Plant-Powered Cosmetics](https://www.trendhunter.com/trends/keya-skincare.md) - [Refillable Plant-Powered Skincare](https://www.trendhunter.com/trends/folie.md) - [Empowerment-Committed Beauty Lines](https://www.trendhunter.com/trends/kindness-powered-skincare.md) - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md) - [Plant-Based Retinols](https://www.trendhunter.com/trends/olivier-midy.md) - [Grocer-Launched Vegan Skincare Products](https://www.trendhunter.com/trends/vegan-skincare-products.md) - [Antioxidant-Packed Body Cleansers](https://www.trendhunter.com/trends/superfood-niacinamide-body-cleanser.md)