# Groundbreaking Seafood Sub-Brands The Plant Based Seafood Co. Debuts Two New Sub-Brands By Kalin Ned | Published 2025-03-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-seafood-co References: [nosh](https://www.nosh.com/pr/2025/03/12/the-plant-based-seafood-co-launches-two-gamechanging-brands-at-seafood-expo-north-america-sena25) & [smashitfoods.mynva.site](https://smashitfoods.my.canva.site/)  The [Plant Based Seafood Co.](https://www.trendhunter.com/trends/mind-blown) is known for its award-winning [Mind Blown™](https://www.trendhunter.com/trends/fried-shrimp) brand and recently, the company announced its expansion to two other innovative product lines at the Seafood Expo North America. The new ventures are called Hills Bay Classics and [SMASH](https://www.trendhunter.com/trends/plantbased-classic-smash-burger) it!. Through Hills Bay Classics, the Plant Based Seafood Co. aims to make seafood more affordable and accessible. This brand will blend real seafood with plant-based ingredients and offer crab cakes and a seafood extender that enhances texture, reduces costs, and maintains high-quality taste. Meanwhile, SMASH it! introduces an interactive, nutrient-dense product featuring salmon and superfoods in three bold flavors. This product line is designed to appeal to health-conscious consumers, including those on GLP-1 medications. These smashable balls combine premium salmon with ancient grains and vibrant superfoods to deliver a rich source of protein, fiber, and essential nutrients while adding an element of fun to the dining experience. Image Credit: The Plant Based Seafood Co. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 32% | Activity: 52% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Hybrid Seafood Products:** Blending real seafood with plant-based ingredients provides a new frontier in creating cost-effective products while maintaining quality and taste. - **Interactive Food Experience:** Introducing foods that engage consumers with unique textures and eating methods redefines mealtime as a playful and health-conscious event. - **Nutrient-dense Convenience Foods:** Combining superfoods with everyday meals meets the rising demand for convenient options that do not compromise on nutrition. ### Industries Being Reshaped - **Alternative Protein Sector:** Expansion in plant-based proteins blended with traditional products indicates a broader acceptance and consumer interest in hybrid food solutions. - **Health-focused Food Market:** Products targeting health-conscious and specific dietary needs leverage growing consumer interest in personalized nutrition. - **Experiential Dining Industry:** Innovations that turn ordinary meals into engaging activities open new arenas for brands to enhance customer experience. ## Related on Trend Hunter - [Plant-Based Seafood Brands](https://www.trendhunter.com/trends/boldly-plant-based-seafood.md) - [Plant-Based Crab Cakes](https://www.trendhunter.com/trends/mind-blown.md) - [Plant-Based Crispy Fried Shrimps](https://www.trendhunter.com/trends/fried-shrimp.md) - [Dusted Plant-based Scallops](https://www.trendhunter.com/trends/plant-based-scallops.md) - [Plant-Based Crab Cake Sandwiches](https://www.trendhunter.com/trends/crab-cake-sandwich.md) - [Alt Seafood Sandwiches](https://www.trendhunter.com/trends/happy-crabby-sandwich.md) - [Upgraded Vegan Seafood-Focused Menus](https://www.trendhunter.com/trends/wintzells-oyster-house.md) - [Frozen Plant-Based Fillets](https://www.trendhunter.com/trends/oshi.md) - [Plant-Based QSR Seafoods](https://www.trendhunter.com/trends/plantbased-seafood-menu.md)