# Plant-Based Protein Supplements Momentous' AbsoluteZero Plant Flavorfully Nourishes the Body By Laura McQuarrie | Published 2018-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-protein-supplement References: [prnewswire](https://www.prnewswire.com/news-releases/momentous-releases-plant-based-protein-nutrition-300701752.html) & [livemomentous](https://www.livemomentous.com/products/absolutezero-plant?variant=8097396621410) After many requests from athletes, professional sports teams and nutritionists, Momentous has now released a plant-based version of its AbsoluteZero protein line. The new plant-based protein powder has been designed in collaboration with dietitians and strength coaches from the [NFL](https://www.trendhunter.com/trends/elite-recovery), [NBA](https://www.trendhunter.com/trends/freak-8), [MLB](https://www.trendhunter.com/trends/sakura-pack) and NHL, promising consumers the ability to recover faster and get stronger. AbsoluteZero 100% Plant is made with a perfectly proportioned combination of pea protein isolate and rice protein concentrate in a formula that avoids the use of GMO ingredients, dairy, soy and gluten. While there are some vegan-friendly plant protein formulas available to consumers, many avoid them due to the way that they taste. Momentous took this into consideration when crafting its AbsoluteZero 100% Plant protein, which is available in both Vanilla Chai and Piedmont Chocolate. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 11% | Activity: 34% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Growing Demand for Plant-based Protein:** There is a growing demand for plant-based protein as consumers are increasingly seeking sustainable and ethical protein alternatives. - **Improved Taste and Flavor of Plant-based Protein:** There is an opportunity for innovative companies to develop plant-based protein products that have improved taste and flavor, appealing to a wider consumer base. - **Collaboration with Professional Sports Teams for Protein Innovation:** Collaborating with professional sports teams and athletes allows companies to develop protein supplements that meet the specific needs and performance goals of athletes, driving innovation in the industry. ### Sectors Adopting This - **Plant-based Food and Beverage:** The plant-based food and beverage industry can capitalize on the growing demand for plant-based protein supplements by offering a variety of innovative and tasty protein products. - **Sports and Fitness Nutrition:** The sports and fitness nutrition industry can utilize collaboration with professional sports teams and athletes to create specialized plant-based protein supplements that enhance athletic performance and recovery. - **Product Development and Formulation:** The product development and formulation industry has an opportunity to develop new techniques and formulations that improve the taste, texture, and overall sensory experience of plant-based protein supplements. ## Related on Trend Hunter - [Optimally Formulated Protein Supplements](https://www.trendhunter.com/trends/plant-protein-powder.md) - [Athlete-Focused Plant-Based Supplements](https://www.trendhunter.com/trends/plant-proteins.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plant-based-protein-powders.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plantbased-protein-powder-1.md) - [Asian-Inspired Protein Powders](https://www.trendhunter.com/trends/plantiigood.md) - [Decadent Plant-Based Protein Powders](https://www.trendhunter.com/trends/lean-muscle-formula.md) - [Complete Plant-Based Proteins](https://www.trendhunter.com/trends/dymatize.md) - [Upcycled Vegan Protein Formulas](https://www.trendhunter.com/trends/vegan-super-protein.md) - [Nutritionally Complete Plant Proteins](https://www.trendhunter.com/trends/complete-vegan-protein-blends.md)