# Grab-and-Go Plant Protein Shakes Good Protein Plant-Based Protein Shakes Have Fiber and More By Laura McQuarrie | Published 2026-07-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-protein-shake References: [instagram](https://www.instagram.com/p/DbQxTAplL0g/?img_index=1) & [goodprotein](https://goodprotein.ca/products/vanilla-milkshake-plant-based-protein-shake?selling_plan=883359853&variant=45469498900589)  Good Protein's [plant-based protein powders](https://www.trendhunter.com/trends/plantbased-protein-powders1) are a go-to choice for many who find non-whey sources easier to digest, and the new Good Protein Plant-[Based](https://www.trendhunter.com/trends/single-oak-rye) Protein Shake makes it easier to bring complete nutrition on the go. More than protein, these shakes are packed with fiber, fruits, vegetables, minerals and beneficial fats in a formula that's creamy and more benefit-packed than the average shake. While loyal customers love reaching for bags of Good Protein's multi-serve protein powder at home, many grab competitors' [bottled, ready-to-drink protein shakes](https://www.trendhunter.com/trends/arla-protein-food-to-go) for work, the gym or travel. Good Protein's new Plant-Based Protein Shake closes this gap and addresses the need for a portable, grab-and-go format that brings the same trusted protein and quality customers expect at home into a convenient bottled option built for life outside it. ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 70% | Activity: 73% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Portable Plant Nutrition:** Ready-to-drink plant protein formats are expanding beyond basic supplementation with fiber, produce, minerals and healthy fats for consumers seeking complete nutrition outside the home. - **Digestive-friendly Protein:** Non-whey protein products are gaining relevance as shoppers prioritize formulas that feel easier to digest while still delivering creamy taste and functional benefits. - **Powder-to-bottle Extensions:** Established powder brands are moving into bottled convenience formats, creating new space for loyalty-driven product extensions that meet gym, work and travel routines. ### Who This Affects Most - **Functional Beverages:** Benefit-rich bottled shakes are reshaping the beverage aisle with hybrid products that combine hydration, nutrition and meal-adjacent convenience. - **Plant-based Foods:** Plant-derived protein innovations are broadening from niche dietary alternatives into mainstream formats built around taste, portability and daily wellness needs. - **Sports Nutrition:** Convenient protein shakes are redefining performance nutrition by serving active consumers who want fast, digestible and nutrient-dense options beyond powders. ## Related on Trend Hunter - [RTD Super-Protein Shakes](https://www.trendhunter.com/trends/premier-protein-ultimate.md) - [Digestion-Targeted Protein Shakes](https://www.trendhunter.com/trends/orgain-a2-30g-protein-shake.md) - [Ready-to-Drink Protein Supplements](https://www.trendhunter.com/trends/ryse-protein-shake.md) - [Purpose-Driven Clear Protein Drinks](https://www.trendhunter.com/trends/be-love-power-restore.md) - [Maple-Sweetened Nutrition Shakes](https://www.trendhunter.com/trends/all-in-one-shake.md) - [Functional Mushroom Protein Drinks](https://www.trendhunter.com/trends/glow-up-functional-protein-drink.md) - [Branded Frozen Nutrition Shakes](https://www.trendhunter.com/trends/dymatize-performance-protein-shake.md) - [Real Fruit-Powered Protein Shakes](https://www.trendhunter.com/trends/clean-protein-platform.md) - [Baked Good Protein Powders](https://www.trendhunter.com/trends/cinnamon-roll-protein-powder.md)