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# Low-Sugar Vegan Protein Bars
The ONE PLANT Plant-Based Protein Bars Contain One Gram of Sugar

By Laura McQuarrie | Published 2019-09-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-protein-bars
References: [prnewswire](https://www.prnewswire.com/news-releases/one-brands-introduces-highly-anticipated-plant-based-protein-bar-line-at-natural-products-expo-east-300916975.html) & [one1brands](http://www.one1brands.com/)

One of the things that people love most about bars from [ONE Brands](https://www.trendhunter.com/trends/one-bars) is that they are high in protein and extremely low in sugar—and at this year's Natural Products Expo East, the brand is introducing all-new [vegan protein bars](https://www.trendhunter.com/trends/misfit-plant-based-protein-bars) with the same qualities fans love. The ONE PLANT bars share 12 grams of plant-based protein and just one gram of sugar. These vegan snack bars are being introduced in two flavors, Chocolate Peanut Butter and Banana Nut Bread, which will be appearing in stores as of October.

The guilt-free, plant-powered snack bars were developed to deliver on performance, taste and macro-nutrients, specifically as Peter Burns, CEO of ONE Brands notes that "We have been listening to consumers who are disappointed with the taste and nutritional profile in this space."

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 48% | Activity: 64% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Low-sugar Vegan Protein Bars:** Consumers are seeking high protein snack options without added sugar or artificial sweeteners.
- **Plant-based Protein Bars:** More companies are investing in plant-based protein bars to meet the growing vegan and vegetarian market.
- **Healthy Snacking:** The demand for healthy snacking options continues to increase, pushing food companies to innovate and offer better options for consumers.

### Where This Applies

- **Food and Beverage:** The food and beverage industry is challenged to offer healthier snack options that meet the changing consumer trends and preferences.
- **Vegan Food:** The vegan food industry is expanding, and innovative companies are investing in products that meet the dietary needs and preferences of consumers.
- **Sports and Fitness:** The sports and fitness industry is interested in healthier, higher protein snack options to promote better recovery and sustained energy levels.

## Related on Trend Hunter

- [Candy-Inspired Protein Bars](https://www.trendhunter.com/trends/one-bars.md)
- [Branded Chocolate Protein Bars](https://www.trendhunter.com/trends/one-hersheys-double-chocolate.md)
- [Cafe-Inspired Vegan Protein Bars](https://www.trendhunter.com/trends/barebells-vegan-bars.md)
- [Naturally Flavored Protein Bars](https://www.trendhunter.com/trends/smul.md)
- [Plant-Based Nut Bar Snacks](https://www.trendhunter.com/trends/pure-protein-nut-bars.md)
- [Protein-Rich Vegan Candy Bars](https://www.trendhunter.com/trends/barebells-caramel-peanut.md)
- [Low-Sugar Caffeinated Protein Bars](https://www.trendhunter.com/trends/caffeinated-protein-bars.md)
- [Low-Sugar Crunch Bars](https://www.trendhunter.com/trends/crunch-bar.md)
- [Plant-Based Protein Snacks](https://www.trendhunter.com/trends/chewy-protein-bars.md)