# Indulgent Plant-Based Protein Bars TRUWOMEN's Bars are Powered by Plants and Inspired by Desserts By Laura McQuarrie | Published 2018-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-protein-bar References: [prnewswire](https://www.prnewswire.com/news-releases/truwomen-launches-female-powered-nutrition-brand-300664973.html) & [truwomen](https://www.truwomen.com/) TRUWOMEN launched a series of [dessert-inspired products](https://www.trendhunter.com/trends/aloha-plantbased-protein-bars), but with a twist, as all of the products take the form of nourishing plant-based protein bars. The flavorful protein bars from the Los Angeles-based nutrition company are being introduced in flavors like Daydreaming About Donuts, Oh Oh Cookie Dough, Smother Fudger Peanut Butter and Zamn Good Zesty Lemon. In what TRUWOMEN defines as a new category called "[indulgent nutrition](https://www.trendhunter.com/trends/snck-protein-bar)," these bars are formulated based on women's needs but retain a focus on simple ingredients like nuts, brown rice, chocolate and lemon. Alongside its plant-based protein bars, the brand also launched Va Va Voom Vanilla and You're Mocha Me Cocoa protein powders. As well as championing better-for-you nutrition for women, TRUWOMEN also prioritizes a women-powered business model and is supported by female-led partners. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Indulgent Nutrition:** Opportunity for creating indulgent but nourishing food products that cater to specific dietary needs, like plant-based protein bars. - **Dessert-inspired Products:** Opportunity for developing innovative food products that mimic the flavors and experience of desserts, but with healthier ingredients. - **Women-powered Business Model:** Opportunity for businesses to embrace and support female empowerment through women-led partnerships and initiatives. ### Where This Applies - **Food and Beverage Industry:** Opportunity for food and beverage companies to create new lines of plant-based protein bars and dessert-inspired products. - **Fitness and Wellness Industry:** Opportunity for fitness and wellness companies to incorporate indulgent, yet nutritious, products like plant-based protein bars into their offerings. - **Social Entrepreneurship:** Opportunity for social entrepreneurs to build women-centric businesses that prioritize female empowerment and support. ## Related on Trend Hunter - [Nutrient-Packed Protein Bars](https://www.trendhunter.com/trends/pure-protein-ammmaze-bars.md) - [Indulgent Protein Truffles](https://www.trendhunter.com/trends/eat-anytime-protein-truffles.md) - [Indulgent Protein Bars](https://www.trendhunter.com/trends/alani-protein-bars.md) - [Female-Focused Fiber Protein Bars](https://www.trendhunter.com/trends/fibre-protein-bars.md) - [Dessert-Inspired Protein Bars](https://www.trendhunter.com/trends/think-high-protein-protein-bars.md) - [Plant-Based Nut Bar Snacks](https://www.trendhunter.com/trends/pure-protein-nut-bars.md) - [Ice Cream Protein Bars](https://www.trendhunter.com/trends/ice-cream-protein-bars.md) - [Superfood Truffle Cups](https://www.trendhunter.com/trends/truffle-cups.md) - [Plant-Based Protein Snacks](https://www.trendhunter.com/trends/chewy-protein-bars.md)