# Free-From Meatless Products OZO Makes Plant-Based Products with Lower Calories and More Protein By Laura McQuarrie | Published 2020-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-product References: [foodnavigator-usa](https://www.foodnavigator-usa.com/Article/2020/03/03/JBS-enters-plant-based-meat-arena-via-Planterra-Foods-with-OZO-brand) & [planterrafoods](https://www.planterrafoods.com/ozo/) [Planterra Foods](https://www.trendhunter.com/trends/planterra-foods-ozo) is introducing a competitive plant-based product brand called OZO that makes burgers, meatless ground and meatballs, all of which are free from soy and do not contain artificial colors or flavors. Notably, these products were developed to rival some of the most popular meatless alternatives on the market by offering choices that are lower in calories, richer in protein and contain less saturated fat. For example, while the popular [Beyond Burger](https://www.trendhunter.com/trends/beyond-meat-products) and [Impossible Burger](https://www.trendhunter.com/trends/protein-bar-pop-up) boast 20 and 19 grams of protein respectively, the OZO burger boasts 22. OZO's plant-based products are made with a combination of pea and rice protein that's fermented with mushroom mycelium. As a result, a balanced amino acid profile is created, as well as a unique, meat-like taste. Image Credit: Planterra Foods ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 16% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Protein:** Opportunity to disrupt the meatless alternatives market by creating products with lower calories, more protein, and less saturated fat. - **Fermented Protein:** Opportunity to innovate and develop plant-based products using fermented protein for a unique meat-like taste. - **Free-from Food:** Opportunity to tap into the growing demand for free-from products by offering plant-based alternatives that are free from soy, artificial colors, and flavors. ### Who This Affects Most - **Food and Beverage:** Disrupt the food and beverage industry by providing healthier and more sustainable plant-based alternatives to traditional meat products. - **Alternative Protein:** Opportunity to be part of the alternative protein industry by developing and marketing plant-based products with high protein content. - **Health and Wellness:** Cater to the health-conscious consumer market by offering plant-based products that are lower in calories, higher in protein, and free from artificial additives. ## Related on Trend Hunter - [Flavorful Plant-Based Chicken Alternatives](https://www.trendhunter.com/trends/planterra-foods-ozo.md) - [Better-for-You Plant-Based Bacon](https://www.trendhunter.com/trends/ozo-plantbased-bacon.md) - [Minimal-Ingredient Vegan Proteins](https://www.trendhunter.com/trends/preposterous-foods.md) - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md) - [Minimal Ingredient Alt Meats](https://www.trendhunter.com/trends/more-foods.md) - [Pre-Seasoned Plant-Based Meats](https://www.trendhunter.com/trends/impossible-meal-makers.md) - [Prepackaged Plant-Based Pastas](https://www.trendhunter.com/trends/plant-based-spaghetti.md) - [Sizzling Plant-Based Bacon](https://www.trendhunter.com/trends/true-bite-plantbased-bacon.md) - [Allergen-Free Alt Meats](https://www.trendhunter.com/trends/novameat.md)