# Plant-Based Probiotic Beverages Siggi's Coconut Drinks are Packed with Support for the Gut By Laura McQuarrie | Published 2021-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-probiotic-beverages References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4249-new-on-the-shelves) & [siggis](https://siggis.com/categories/plant-based-drinkables) [Siggi's](https://www.trendhunter.com/trends/protein-packs) is expanding its plant-based offerings with [plant-based probiotic beverages](https://www.trendhunter.com/trends/pineapple-coconut-probiotic-water) that boast more protein than sugar. The plant-based drinkables, available in vanilla, peach and strawberry flavors, all have eight grams of protein and seven grams of sugar per serving. The plant-based probiotic coconut beverages are comparable to the brand's plant-based cups, which are also made with a well-balanced coconut blend that's naturally sweet, rich and creamy. The non-dairy probiotic beverages have simple, wholesome ingredient lists. Alongside [probiotic and live active cultures](https://www.trendhunter.com/trends/kefir-drink), the strawberry flavor for example, contains a coconut milk base that's enhanced with pea protein, berry puree, cane sugar, macadamia nuts, plus fruit pectin and natural flavors. The nourishing bottled beverages boast botanical illustrations and promise to support good gut health in a flavorful way. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 48% | Activity: 48% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Plant-based Probiotic Beverages:** The trend of plant-based probiotic beverages is reshaping the beverage industry with consumers looking for healthier and delicious options. - **Protein and Sugar Balance:** The trend of balancing protein and sugar ratios in beverages is disrupting the traditional high-sugar drinks industry. - **Simple and Wholesome Ingredients:** The trend of using simple and wholesome ingredients in beverage production presents an opportunity for innovation and differentiation in the market. ### Who This Affects Most - **Plant-based Beverage Industry:** The increase in demand for plant-based beverages is creating opportunities for entrepreneurs to develop new products and enter a growing market. - **Probiotic Beverage Industry:** The growth of the probiotic beverage industry presents opportunities for businesses to develop innovative products that support gut health and wellness. - **Health and Wellness Industry:** The growing interest in healthy and all-natural products is disrupting the food and beverage industry, creating an opportunity for entrepreneurs to develop new products and services. ## Related on Trend Hunter - [Probiotic Protein Yogurts](https://www.trendhunter.com/trends/gut-friendly-coconut-yogurt.md) - [Coconut Protein Yogurts](https://www.trendhunter.com/trends/dairyfree-protein-yogurt.md) - [Fruity Plant-Based Protein-Rich Yogurts](https://www.trendhunter.com/trends/strawberry-protein-yog.md) - [Gut-Friendly Plant-Based Yogurts](https://www.trendhunter.com/trends/the-coconut-collaborative-gut-health-yog.md) - [Thick Plant-Powered Yogurts](https://www.trendhunter.com/trends/skyr-protein-coconut.md) - [Coconut Kefir Yogurts](https://www.trendhunter.com/trends/kefirkult.md) - [Citrusy Probiotic Coconut Yogurts](https://www.trendhunter.com/trends/coconut-cult-yogurts.md) - [Protein-Packed Kefir Drinks](https://www.trendhunter.com/trends/high-protein-kefir-drinks.md) - [Protein-Laden Probiotic Smoothies](https://www.trendhunter.com/trends/proteinladen-probiotic-smoothies.md)