# Coconut-Based Pork Alternatives Sangtubtim Inter Co. Makes Plant-Based Pork from Coconut Water By Laura McQuarrie | Published 2024-09-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-pork References: [greenqueen.hk](https://www.greenqueen.com.hk/thailand-sangtuptim-inter-co-plant-based-pork-meat-coconut-water/)  Sangtuptim Inter Co., a Thai manufacturer of coconut-based products, patented a [plant-based pork alternative](https://www.trendhunter.com/trends/meaty-meat-pork-ish) made using local coconut water and [king oyster mushrooms](https://www.trendhunter.com/trends/infinite-roots). The company known for its non-fat, sugar-free coconut vermicelli noodles recognizes the growing demand for plant-based alternatives in Thailand—the plant-based sector has grown by 61% in the last five years and is expected to reach $45 billion in 2024. Sangtuptim Inter Co. developed the meat analog under the [Department of Industrial Promotion’s](https://www.trendhunter.com/trends/ilocos-empanada) (DIPROM) Reshape the Future policy. Already, the plant-based meat created with coconut water won a gold award at the International Invention and Trade Expo in the UK, representing an innovative product that boosts the value of local food products. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 58% | Activity: 75% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Coconut-based Protein Innovations:** Leveraging coconut water to develop plant-based meat offers a novel approach that taps into sustainable and locally-sourced ingredients. - **Award-winning Plant-based Meats:** Products gaining international acclaim, such as the gold-awarded plant-based pork, highlight the market's readiness for culinary innovation and quality. - **Rise of Functional Food Alternatives:** The integration of nutrient-rich components like king oyster mushrooms into meat substitutes underscores a shift toward multifunctional food products. ### Who This Affects Most - **Plant-based Foods:** With a rapid growth trajectory, the plant-based sector is set to transform dietary habits and offer lucrative opportunities for new product entries. - **Coconut Product Manufacturing:** Innovating existing coconut-based production lines to create meat alternatives signifies an adaptive reuse of resources in manufacturing. - **Functional Food and Nutrition:** Creating meat analogs with added nutritional benefits is pushing the boundaries of functional foods, blending taste with health advantages. ## Related on Trend Hunter - [Meatless Pork Belly Protein](https://www.trendhunter.com/trends/plant-based-pork-belly.md) - [Pork Protein Alternatives](https://www.trendhunter.com/trends/new-age-eats.md) - [Seaweed-Based Bacon Alternatives](https://www.trendhunter.com/trends/umaro-foods.md) - [Cultivated Pork Alternatives](https://www.trendhunter.com/trends/cultivated-pork.md) - [Vegan Squid Eggs](https://www.trendhunter.com/trends/vegan-squid-egg.md) - [Vegan Pork Dishes](https://www.trendhunter.com/trends/vegan-pork-dish.md) - [Plant-Based Whole-Cut Porks](https://www.trendhunter.com/trends/meaty-meat-pork-ish.md) - [Crispy Coconut Shrimp Alternatives](https://www.trendhunter.com/trends/crispy-coconut-shrimpz.md) - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md)