# Meatless Pork Belly Protein Lypid Unveils the World's First Plant-Based Pork Belly in the U.S. By Kanesa D | Published 2023-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/plant-based-pork-belly References: [nationalhogfarmer](https://www.nationalhogfarmer.com/news/us-food-tech-company-unveils-first-plant-based-pork-belly) & [lypid.co](https://www.lypid.co/)  A U.S. food tech company has officially pioneered the world's first plant-based pork belly. '[Lypid](https://www.trendhunter.com/trends/bbq-pork-piggy-bao) Pork Belly,' which features 100% plant-based ingredients and patented PhytoFat vegan fat, was introduced to the U.S. and Taiwan markets as a substitute for real pork belly that doesn't compromise on taste and texture. Lypid's 'PhytoFat' product was debuted in 2022 through a partnership with [Louisa Coffee](https://www.trendhunter.com/trends/lypid), a coffeehouse in Taiwan. As a part of the launch, the duo worked together to make [plant-based patties](https://www.trendhunter.com/trends/meati-breakfast-patties) for over 500 stores in the region. "[...] Lypid's pork belly provides a new option that offers a wider range of possibilities to fill the gap in the alternative meat market. We look forward to collaborating with top restaurants to promote a sustainable dietary culture through our innovative product," said Jen-Yu Huang, co-founder and CEO of Lypid. Image Credit: Lypid ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 31% | Activity: 26% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Meat Substitutes:** The rise of plant-based meat substitutes is disrupting the traditional meat industry while also providing sustainable alternatives for consumers. - **Phytofat Innovation:** The development of PhytoFat vegan fat is a disruptive innovation that allows for the creation of plant-based meat substitutes that more closely mimic the taste and texture of real meat. - **Alternative Meat Market Expansion:** The expansion of the alternative meat market presents a disruptive innovation opportunity for companies to capitalize on the growing demand for sustainable and cruelty-free food options. ### Sectors Adopting This - **Food Tech Industry:** Companies that are developing innovative plant-based meat substitutes are disrupting the traditional meat industry and driving the growth of the food tech industry. - **Restaurant Industry:** Restaurants that incorporate plant-based meat substitutes on their menus are capitalizing on the growing demand for sustainable and cruelty-free food options, and disrupting the traditional restaurant industry. - **Retail Industry:** The growth of the alternative meat market is disrupting the traditional retail industry as more consumers seek out plant-based meat substitutes in grocery stores and supermarkets. ## Related on Trend Hunter - [Proprietary Vegan Fat Patties](https://www.trendhunter.com/trends/lypid.md) - [Porky Plant-Based Bao Buns](https://www.trendhunter.com/trends/bbq-pork-piggy-bao.md) - [Delectable Plant-Based Bacons](https://www.trendhunter.com/trends/plantbased-bacons.md) - [Low-Fat Plant-Based Bacon](https://www.trendhunter.com/trends/77-foods-bacon.md) - [Meatless Bacon Cubes](https://www.trendhunter.com/trends/meat-free-bacon.md) - [Seaweed-Based Bacon Alternatives](https://www.trendhunter.com/trends/umaro-foods.md) - [Plant-Based Whole-Cut Porks](https://www.trendhunter.com/trends/meaty-meat-pork-ish.md) - [Sizzling Plant-Based Bacon](https://www.trendhunter.com/trends/true-bite-plantbased-bacon.md) - [Plant-Based Smoked Bacon](https://www.trendhunter.com/trends/plant-based-smoked-bacon.md)